Tucked away in the serene hills of Castelletto di Monforte d’Alba — the heartland of Barolo — lies Saffirio Winery, a place where time slows down and wine becomes a gateway to deeper connection.
Now part of Brave Wine, the forward-thinking wine group founded by Italian entrepreneur Renzo Rosso, Saffirio is redefining what it means to visit a vineyard.
Forget the typical wine tour. At Saffirio, wine tourism is a way of life, a heartfelt extension of the land, the people, and the philosophy that shapes every vintage. Guests are invited to experience more than just tastings — they’re offered a journey of discovery, emotion, and memory.
Introducing the Gold Wine Experience: A Journey Through Time
The Gold Wine Experience is Saffirio’s crown jewel — a rare and immersive vertical tasting of five historic Barolo vintages, ranging from 1978 to 2020. This isn’t just about sipping exceptional wines. It’s a sensory deep-dive into the region’s soils, seasons, and winemaking legacy that has been nurtured for over two centuries.
Before the tasting, guests explore the very vineyards that birthed these wines and tour the cellar where each bottle was patiently crafted. It’s a hands-on experience that reveals the invisible artistry behind each pour — a tribute to nature, heritage, and the careful attention of generations.
The Barolo Experience: The Heartbeat of Saffirio
The Barolo Experience takes guests even further, offering a comprehensive tasting of four Barolo expressions — including the single-vineyard gems Castelletto Persiera, Ravera, Perno, and the iconic Barolo Riserva Millenovecento48. Visitors trace the winery’s family roots back through time, walking the hills where it all began and discovering what makes each parcel of land so special.
Paired with local charcuterie and artisanal cheeses, this experience paints a full picture of what it means to be a modern-day guardian of one of Italy’s most prestigious appellations — with eyes firmly on the future.
Picnic in the Vines: Pure Langhe Bliss
From April to October, guests can take part in the beloved Picnic in the Vineyards. After a guided cellar tour and tasting, visitors are handed a lunch box for two — complete with a bottle of Barbera d’Alba Superiore and a signature corkscrew — and encouraged to wander into the vines to find their perfect picnic spot. Under the open Langa sky, it’s a moment of peace, beauty, and reconnection with nature.
A New Chapter: Design-Driven Tasting Room
Thanks to Brave Wine’s investments, Saffirio recently unveiled a modern tasting room and kitchen space designed for both classic tastings and elegant events. Whether it’s a private celebration or a corporate gathering, this stylish and intimate venue blends modern aesthetics with the timeless charm of the estate, creating unforgettable moments in every glass poured.
More Than a Tasting — A Story Worth Savouring
In an age where “experience” has become a buzzword, Saffirio brings back its true meaning. Here, every visit is a conversation between the land and the people, every sip a step into the story of Barolo itself. You don’t just leave with a bottle — you leave with a sense of place, a shared memory, and the deep satisfaction of having truly connected.
Saffirio Winery isn’t just a destination. It’s a feeling — one that lingers long after the last drop.