Skincare

With skincare hacks flooding TikTok and social media, we’re constantly warned about their potential risks, damage, and harm.

Winter is officially in full swing, and with it comes dehydrated skin. While creams and actives absolutely help, according to Annabelle Taurua, in-house beauty and content specialist at Fresha, the leading beauty and wellness marketplace, nourishing your skin from the inside is one of the most effective ways to stave off winter dehydration. 

New research by Hada Labo Tokyo, Japan’s No.1 skincare brand, reveals that many women are skipping the basics — despite worrying about ageing skin

The result is a luxurious, science-backed skincare ritual that delivers visible results without harsh treatments, allergens, artificial fragrance, or pore-clogging agents.

From spritzing perfume directly into freshly styled hair to overusing setting spray on lash extensions, experts say a few festive shortcuts are leaving people with dryness, breakage, fading colour – and avoidable repair bills.

Skin affects mental well-being. 87% of women say poor skin impacts their confidence, and 68% feel happy when their skin looks good. Hydration is key to skin confidence.

Not only does it help prevent sun damage and premature ageing, but it also keeps your complexion glowing and fresh.

As temperatures drop and London settles into its golden-hour season, skin begins to behave differently, texture becomes uneven, hydration dips, and the post-summer glow fades fast.

What sets Genaura apart is its science-meets-luxury approach. Every ingredient is thoughtfully chosen to support not just surface-level hydration, but deep, structural skin health.

Their products manage to smell vaguely medicinal — but in the best possible way — like the scent that hits you when you step into an expensive spa. I can never quite put my finger on it, but it’s lush.