Ecology experts are calling on urban residents to take urgent action to support local wildlife this spring and summer, following the release of new data that reveals a growing disconnect between city dwellers and the natural world.
According to the newly published British Wildlife Insights report by leading ecology consultancy Arbtech, just 1 in 3 Londoners have seen a hedgehog in the last five years — a striking contrast to the national average of 52%.
The survey, which polled 2,000 UK adults, highlights how even the most iconic British species are becoming harder to spot. Otters, moles, and seals were among the least observed, while foxes, rabbits, and deer remain the most commonly sighted — even within urban areas.
Despite mounting concern over biodiversity loss, many urban residents aren’t taking action. While 91% of Londoners say they’re worried about UK wildlife decline, 28% admit they’ve done nothing to support it locally.
Arbtech is urging city dwellers to change that — starting with simple, practical steps that can be taken regardless of space.
“It’s alarming to see how scarce some of the UK’s most iconic species have become,” said a spokesperson for Arbtech. “In London, only 30% of residents have seen a hedgehog in the past five years — well below the national average. Sightings of wild deer are also less common in the capital compared to the rest of the UK. This reflects a broader issue: habitat loss and urbanisation are making it harder for both wildlife to thrive and for people to stay connected with nature.”
“The fact that almost a third of urban respondents take no action, despite high levels of concern, shows how urgently we need greater public engagement — even in cities. Small actions, like leaving out food or supporting wildlife charities, really can make a difference.”
Five Easy Ways to Help Urban Wildlife:
- Put Out Food and Water
Leave a shallow dish of water on a balcony or windowsill and scatter birdseed or chopped fruit to support birds and hedgehogs — especially during heatwaves or cold snaps. - Create a Mini Wildlife Corner
Even a planter or window box filled with pollinator-friendly plants (like lavender or wildflowers) can provide vital food for bees and butterflies. - Join Local Conservation Groups
Many London boroughs have initiatives and charities like the London Wildlife Trust that offer volunteering opportunities and local projects. - Be a Wildlife-Friendly Neighbour
Avoid using pesticides, and leave part of your garden or outdoor space a little ‘wild. If you live in a flat, encourage building managers to install green roofs or planters. - Report Sightings and Support Research
Apps like iNaturalist or national wildlife surveys can help researchers track animal populations and protect threatened species.
The report warns that the further people live from natural habitats, the more likely they are to become disconnected from Britain’s native wildlife — a problem that could breed long-term indifference if not addressed.
Arbtech, the UK’s leading ecology and BNG consultancy, is urging everyone — whether they have a garden, balcony or windowsill — to take small steps that can collectively reverse the trend.
For more information and to read the full British Wildlife Insights Report, visit: https://arbtech.co.uk/british-wildlife-insights-2025/