TikTok Convinced Me to Buy a Juice Cleanse. This Is Why I’m Already Sceptical

Whenever something explodes on TikTok, I feel an almost uncontrollable urge to buy it and put it to the test. Because honestly? That’s the only way to know if it’s genuinely worth the hype—or if it’s just another shiny ad dressed up as a recommendation. And while I’ve got nothing against people earning a living, I’m convinced some of these viral hits are all marketing and no substance. So I do the boring bit for you. I buy it. I test it. And I tell you exactly how it stacks up.

So what is it this time? If you’re a doom-scroller like me, you’ll already know.
It’s the juice cleanse.

More specifically, I’ve ordered a five-day juice cleanse from Nutriseed. This isn’t the verdict—yet. This is the teaser. The moment before five days of bottled juice, questionable decisions, and a lot of thinking about food.

I ordered it on one of those evenings where you feel full but unsatisfied. The kind where you’ve eaten plenty, but none of it feels particularly good. TikTok knows that feeling very well—and it leans into it hard.

What actually is a juice cleanse?

At its simplest, a juice cleanse is a set period of time where you replace all solid food with fruit and vegetable juices. No meals. No snacks. No chewing. Just a schedule of cold-pressed juices designed to deliver nutrients while giving your digestive system what’s often described as a “reset”.

Depending on who you believe, a juice cleanse will detox your body, reduce bloating, boost energy, improve skin, flatten your stomach and generally make you feel like a better, more disciplined version of yourself. It’s often framed as an undo button for overindulgence—whether that’s weekends, holidays, or just life in general.

What Nutriseed promises

Nutriseed positions its five-day cleanse as supportive rather than punishing. The language is reassuring: nutrient-rich juices, carefully balanced blends, and a plan that’s meant to help you feel lighter and more energised, not deprived.

There’s a strong emphasis on starting fresh. Helping your body recalibrate. Giving it what it needs after periods of excess. And it’s a message that lands perfectly when you’re feeling sluggish, bloated, and quietly regretting every beige meal you’ve eaten recently.

Why TikTok is pushing juice cleanses right now

TikTok couldn’t have picked a better moment.

Scroll for more than a few minutes and you’ll see creator after creator claiming incredible results. Flat stomachs by day three. Glowing skin by day five. “I wasn’t even hungry!” declarations delivered while clutching a green juice and smiling knowingly at the camera.

It’s all very convincing. Very aspirational. And very well-timed.

Because TikTok thrives on exploiting that familiar post-overeating guilt—the feeling that you’ve gone a bit too far and need to “fix it”. And yes, people will say anything to sell a product when it taps into insecurity, regret, and the promise of a quick reset.

So… does it actually work?

That’s what I’ll be finding out next.

I’ve ordered the cleanse. I’ve tested the waters. And I’ll be documenting the full five days—hunger, headaches, energy levels, mood swings and all. No filters. No hype. Just the reality of living on juice and seeing whether it lives up to the promise.

The full road test is coming and frankly I’m dreading it.

Joanne Brook-Smith is a writer and editor with two decades of publishing experience. She launched Crave Magazine during the Covid period to create a fresh, inspiring space for food, travel and lifestyle content.