If your skincare routine swings between “quick fix” and “hope for the best,” you’re far from alone. New research by Hada Labo Tokyo, Japan’s No.1 skincare brand, reveals that many women are skipping the basics — despite worrying about ageing skin.
Key findings include:
• Only 63% use a cleanser
• 23% don’t moisturise
• 34% skip a night routine
• Only 37% moisturise their body daily
• And 80% admit they often go out without SPF
Yet, 77% say they’re worried about ageing, and nearly a quarter feel their skin looks older than it is.
GP and skin specialist Dr Nisa Aslam says consistency is everything:
“A daily routine using the right ingredients can make the world of difference to skin, no matter your age or type.”
Why Hydration Matters Most
Hydration is the common thread running through youthful, healthy-looking skin. GP and women’s health specialist Dr Janine David explains that age, hormones and UV damage speed up transepidermal water loss (TEWL) — essentially moisture leaking from the skin.
“Infusing skin with moisture and keeping it hydrated is vital,” she says.
Dryness, fine lines and wrinkles topped the list of skin concerns, and 87% of women admit poor skin days affect their mood. Writer and body-positivity advocate Honey Ross adds:
“When skin feels good, women feel good. A simple, consistent routine really boosts confidence.”
The Streamlined, Expert-Approved Routine
Morning
1. Cleanse
Try the Hada Labo Tokyo Gentle Hydrating Cleanser from the White Line.
2. Hydrate
Apply the Anti-Ageing Super Hydrator Lotion (Red Line) for multi-layer hydration with four types of hyaluronic acid, collagen and retinol.
3. Eye Cream
Use the Anti-Ageing Eye & Mouth Cream for delicate areas.
4. SPF
Finish with the NEW Hada Labo Tokyo Water-Resistant Moisturising Sunscreen SPF 50 for daily protection.
Night
Let skin recover with the Premium Hada Labo Tokyo Extreme Skin Regenerator 7XHA Night Super-Cream, featuring seven types of hyaluronic acid.
Honey Ross says the Gold Line has transformed her confidence:
“Using Hada Labo Tokyo keeps my skin cleansed, hydrated and looking great.”
The Hada Labo Tokyo Collections
White Line – Hydrate & Glow
Perfect for younger or dehydrated skin, with three to four types of hyaluronic acid for everyday radiance.
Explore the full range via Hada Labo Tokyo.
Red Line – Multi-Layer Anti-Ageing
For skin beginning to show fine lines, featuring four hyaluronic acids plus collagen and retinol for deeper hydration and firmness.
Gold Line – Premium Regeneration
Seven types of hyaluronic acid deliver intense hydration, plumping and radiance — the brand’s most advanced range.
Sun Care – Daily Defence
Lightweight, water-resistant SPF 50 formulas for face and body, enriched with hyaluronic acid to moisturise while protecting.