When was the last time you considered your skin’s hydration? If it’s not part of your daily routine, it’s time for a change. Hydrated skin isn’t just soft — it’s healthy, glowing, and youthful. Yet new research by Hada Labo Tokyo reveals hydration isn’t a priority for many women.

Dr Janine David, GP and women’s health specialist with the Hada Labo Tokyo expert skincare hub, explains: “77% of people use a moisturiser, but only 63% use a cleanser, 38% a serum, and just 18% a hydrator. Hydration is vital for soft, youthful skin — especially as hormonal changes, UV damage, and age accelerate moisture loss, known as transepidermal water loss (TEWL).”

The Impact of Skipping Hydration

According to the Hada Labo Tokyo survey, 31% of menopausal women notice changes in their skin, and 77% rank their skin’s condition as a concern as they age. Nighttime routines are often lacking too: only 66% have one, with 21% including a hydrator. Common skin complaints include dry skin (43%), dark circles (32%), wrinkles (30%), and fine lines (29%).

Dr Nisa Aslam, GP with a special interest in dermatology, notes: “Skin affects mental well-being. 87% of women say poor skin impacts their confidence, and 68% feel happy when their skin looks good. Hydration is key to skin confidence.”

Hyaluronic Acid: The H2O Hero

Hyaluronic acid (HA) is essential for slowing ageing and quenching skin’s thirst. Dr Janine David explains: “HA is naturally abundant in the skin, binds water to keep it hydrated, and supports healing. We lose it with age, UV exposure, and smoking, leading to dryness, fine lines, and wrinkles.”

Acetylated sodium hyaluronate, or super hyaluronic acid, penetrates deeper and can improve skin in just 28 days [2]. Hada Labo Tokyo offers HA in multiple molecular weights, targeting all skin layers for optimal hydration.

Other Skincare Essentials

Collagen: Supports structure and elasticity; decreases 1–1.5% per year [3][4].
Retinol: Improves signs of ageing and pigmentation [5].
Panthenol: Humectant B-vitamin that boosts elasticity and absorption of other actives.
SPF: Protects against oxidative stress and UV damage; research shows many women skip sunscreen regularly [6][7]. Hada Labo Tokyo offers hydrating SPF 50 sun care.

Hada Labo Tokyo Range Highlights

White Line: For younger skin, featuring 3–4 types of HA for hydration, cleansing, and moisturising.
Red Line: Anti-ageing line with four forms of HA plus retinol and collagen for mature skin.
Gold Line: Premium range with seven types of HA for deep, multi-layer hydration and firming benefits.