French Slopes, Bulgarian Prices: The Smart Destination Dupes Travellers Are Choosing in 2026

Dragonpass, the $1 billion global travel loyalty platform serving more than 40 million members worldwide, has identified the emerging “destination dupes” travellers are choosing in place of the most expensive, high-demand hotspots. The shift reflects a new value logic in leisure travel: holidaymakers still want the signature experience associated with the world’s most famous breaks, but they are increasingly opting for places that deliver comparable scenery, culture and atmosphere with greater flexibility across accommodation, dining and activities.

This trend is being accelerated by younger travellers, with 47% of 18–24-year-olds actively looking for emerging or trending destinations. Dragonpass data indicates the same moments are being pursued, from ski terrain and après atmosphere to dramatic coastlines, beach club energy, wellness routines and vineyard escapes. However, travellers are prioritising destinations that allow 23% of Brits to spend less than £500 on holidays in the last 12 months while still accessing high-quality, experience-led travel.

The New Top Destination Dupes Delivering Signature Experiences With Greater Flexibility

Bansko, Bulgaria instead of Val d’Isère, France

Bansko pairs reliable ski terrain with a characterful old town and an established spa culture, creating a well-rounded alpine experience. Lift access, equipment hire and dining tend to allow for longer stays or broader itineraries, giving travellers room to combine skiing with wellness and cultural exploration, rather than limiting the trip to a single resort circuit.

Kotor Bay, Montenegro instead of the Amalfi Coast, Italy

Dramatic coastal scenery and waterfront dining remain central to the experience, with medieval streets and boat trips shaping a cinematic feel. Kotor and Perast offer a similar visual drama and relaxed sophistication, often with more availability during peak months.

Ksamil and the Albanian Riviera, Albania instead of Mykonos, Greece

Turquoise waters, beach clubs and late evening dining still define the break. The region maintains a lively social atmosphere while offering travellers more choice across boutique stays and extended itineraries along the coast.

Sal Island, Cape Verde instead of the Maldives

White sand beaches and warm-water swims deliver the same restorative appeal. Sal combines sunshine and watersports with a straightforward, accessible travel format that suits both couples and group breaks.

Mostar and Sarajevo, Bosnia & Herzegovina instead of Venice, Italy

Riverside settings, layered history and café culture remain at the core of the experience. The architectural detail and sense of heritage provide a strong cultural immersion, with travellers able to explore at a more relaxed pace.

Tbilisi and Kakheti, Georgia instead of Tuscany, Italy

Vineyard landscapes, long lunches and a standout wine culture shape the region’s appeal. Pairing Tbilisi’s design-led food scene with a Kakheti winery stay creates a slow-luxury feel, with boutique hospitality and tasting experiences positioned accessibly for longer, more immersive stays.

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