Ham is one of Britain’s best-loved staples, and for good reason. Versatile, flavoursome, and endlessly adaptable, a quality ham can transform even the simplest dish into something truly special.

In 2025, shoppers are increasingly seeking products without added ingredients or preservatives (IGD ShopperVista, 2024). That’s where Bearfields of London comes in.

Founded in 1907, Bearfields has been supplying generations of Londoners with premium ham. This week marks an exciting new chapter for the 117-year-old brand: its ham range which is made without nitrites is launching into 340 Tesco Extras and Superstores across the UK. For the first time, shoppers nationwide can enjoy deli-style carved ham without artificial preservatives, marrying traditional craft with modern clean-label expectations. The range includes:

Bearfields Carved Deli Ham
Bearfields Carved Honey Roast Deli Ham
Bearfields Carved Breaded Deli Ham
(RRP £3.25 / 100g)

Ham for Every Occasion

Smoked Hams: Perfect for adding depth to breakfast or brunch, smoked hams bring a rich, savory flavour to omelettes, quiches, and even hearty salads.

Honey-Glazed Ham: Nothing beats a ham and cheese toastie, especially when it’s made with Bearfields’ honey roast ham. The natural sweetness of the honey glaze pairs beautifully with melted cheese, creating the ultimate comfort food.

Deli Ham: Ideal for sandwiches, charcuterie boards, or as a topping for salads, deli ham is the go-to for quick, flavour-packed meals that never compromise on quality.

Breaded Ham: Offering a crisp, golden exterior, breaded ham works brilliantly in pasta bakes, as a filling for puff pastry parcels, or simply pan-fried for a quick, indulgent snack.

Why Bearfields Ham Stands Out

What sets Bearfields apart is its combination of heritage and quality. Over a century of expertise has gone into perfecting the balance of flavour and texture, and now, with a clean-label twist, you can enjoy ham that’s both traditional and modern. Whether you’re preparing a quick lunch, a cosy dinner, or a festive centerpiece, Bearfields ham elevates every meal.

From everyday sandwiches to gourmet creations, this nitrite-free range proves that ham isn’t just a staple — it’s a culinary hero that brings taste, tradition, and versatility to the table.

Il Bambini Club Opens in Shoreditch: Playful Italian Dining Arrives in London