Friday 19th Jun 2020 |

Aperol brings a taste of Italy to Brits’ back gardens as Aperol-idays are set to be the trend of the summer!

Gardens across the UK will be transformed into havens, with 100 bundles of the renowned orange-hued merch up for grabs

With 80% of Brits spending more time at home this summer, the nation is looking for ways to recreate their summer holiday at home 

With pub gardens closed and summer holidays cancelled due to Covid-19, Aperol is set to offer 100 lucky Brits the chance to bring the Italian Aperitivo experience to their own back gardens. With summer officially starting this weekend, Aperol announces the brand-new launch of ‘Aperol-idays’; a competition to win a massive bumper bundle of orange-hued garden furniture; from the hugely popular branded deckchairs, to the much-coveted bean bags, parasols, blankets, sunglasses and hats*.

Research from Aperol has revealed that 80% of Brits are planning to spend more time at home this summer, with a third (33%) of people across the UK cancelling their planned summer holiday abroad this year – Italy being the third most popular holiday destination, following Spain and Greece – leading to a rise in staycations and ‘at home’ breaks.

Rather than letting the circumstances get them down, 30% of those surveyed – over half (52%) from London – are planning to commemorate their missed holiday at home; and Aperol’s merchandise will add the perfect touch to alternative alfresco celebrations.

What’s more, nearly a third (29%) said that the Aperitivo Hour is a key part of their holiday, with more than one in ten (13%) choosing to serve up Aperol Spritz when entertaining at home. As a result, the summer months will likely see plenty of Brits knocking up a refreshing Aperol Spritz to enjoy at socially-distanced gatherings in their spruced-up gardens.

By entering the ‘Aperol-idays’ competition, consumers will be in for a chance to spritz up their own garden, creating the perfect space to reconnect with friends and family they haven’t seen in a while, or to enjoy time with a partner. Lovers of the orange stuff can enter the prize draw by simply filling in their name, email, and date of birth on Aperol’s brand-new website here: www.aperolspritzsocials.com/competitions/aperol-iday-win-1-of-100-aperol-summer-garden-kits/  

The Perfect Aperol Spritz Serve

A beautifully simple and refreshing cocktail, create the perfect serve at home with the 50:50 recipe:

  • Fill a large wine glass with ice
  • Combine Prosecco followed by Aperol in equal parts
  • Add a dash of soda
  • Garnish with a fresh orange slice

What the bundles include:

X2 Deck Chairs

X1 Bean Bag

X1 Parasol        

X6 Glasses (to share of course!)

X3 Blankets

X1 Bat & Ball Game Set

X1 Bunting Set

X6 Sunglasses 

X6 Panama Hats

X8 Cushions

X3 Barmats

X1 Tray

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