If you’re already dreaming of where to jet off to in 2025, you’re not the only one. The appeal to travel is skyrocketing, and new search data shows there are some clear winners for the European destination set to be the most popular this year.
Global travel booking platform OMIO has identified the most popular holiday destination to visit this year using Google search data. Here is the place to add to your 2025 bucket list and why it should be on your holiday radar.
Holidays in Malta
With a 57% surge in searches over the past month, Malta is rapidly becoming a must-visit destination for 2025, taking the top spot for the place to be this summer.
This Mediterranean gem offers an irresistible mix of history, culture, and natural beauty. Visitors can explore the ancient medieval city of Mdina, which is renowned for its beautiful architecture and array of cafes and restaurants. Or, if you’re looking for even more escapism, you could take a private boat tour to cruise along the crystal-clear waters of the blue lagoon. Its mild, year-round climate and vibrant festivals make it an attractive option for travellers looking for a mix of exploration and relaxation.
Holidays in Rome
Rome’s cultural allure shines brighter than ever, with searches for ‘flights to Rome’ surging 55% in the past month.
A treasure trove of art, history and cuisine, it’s little wonder that travellers flock to the Italian capital to enjoy the versatile choice of activities on offer. From the remarkable historical architecture such as the Colosseum and the Trevi Fountain, to charming piazzas and bustling markets. This city has it all for an immersive experience.
Holidays in Venice
In third place, the romantic charm of Venice has captured holidaymakers, with searches for ‘flights to Venice’ increasing 49% this past month.
Famous for its iconic canals, gondola rides and stunning architecture, Venice offers a unique travel experience. Get lost exploring iconic landmarks like St. Mark’s Basilica and the Rialto Bridge, or simply explore the maze of the narrow streets to find the heartiest Italian cuisine. Venice’s timeless beauty and vibrant cultural scene make it a must-visit destination for 2025.
Holidays in Lisbon
Coming in fourth place, Lisbon saw a 48% increase in Google searches, solidifying its position as a European favourite.
The Portuguese capital is famous for its colourful streets, historic trams and delectable cuisine found all around the city. Visitors can enjoy panoramic views from São Jorge Castle or wander along the busy district of Bairro Alto, where its streets are scattered with countless bars filled with locals and tourists. Lisbon’s blend of old-world charm and modern vibrancy makes it a top pick for city lovers all over.
Holidays in Athens
Searches for ‘flights to Athens’ have risen by 44% this month, proving that the ancient and historic city continues to captivate travellers.
Beyond its iconic ancient landmarks like the Acropolis and Parthenon, Athens has a buzzing contemporary culture scene, from rooftop bars with views of the city skyline to thriving art districts. It’s also the perfect gateway for exploring the idyllic Greek islands, making it a versatile destination for history and beach lovers.
Holidays in Barcelona
Lastly, Barcelona is a timeless favourite among frequent flyers and continues to draw visitors with its unique blend of art, architecture and seaside appeal. Searches for ‘flights to Barcelona’ increased 42% in the last month, and there’s no question as to why. With multiple tourist gems like Sagrada Família and the sandy shores of Barceloneta Beach, the city caters for all types of travellers, ensuring an unforgettable experience. The city also has a booming nightlife and culinary scene featuring your local favourites, paella and tapas, to high-end Michelin-star dining, meaning there’s something for everyone.