In a society subject to the double-edged sword of social media, it is easy to subconsciously be drawn in by the plethora of trends, hashtags and enticing advertisements.
However, whilst promoting a platform of ‘body positivity’ and a space that should be free of judgment, there is an undercurrent which drives a boom in getting cosmetic surgery to align with current trends. The trouble is, people will often go to extreme, and illegitimate lengths to get these procedures done. Although only licensed professionals should be performing cosmetic procedures for patients, there are often news stories of unlicensed individuals performing procedures with serious consequences.
With findings from the British Association of Aesthetic Plastic Surgeons (BAAPS) reporting up to a 70% increase in requests for virtual consultations during the pandemic, it is unsurprising that people are going to extremes to alter their appearance. A study by the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA) found in November that there was an “ever clearer picture” that online images and ads about cosmetic surgery pose a threat to vulnerable young people. Therefore, this raises the need for discussion around what makes a good cosmetic surgeon? And the importance of taking time to consider whether the treatment is necessary.
Leading cosmetic surgeon and CMO of Uvence cosmetics (Uvence.co), Dr Olivier Amar, has been in the industry as a trained aesthetic practitioner for over 15 years, and has extensive knowledge in the field of regenerative cosmetic treatment. A medical procedure that differs from traditional treatments by using one’s own purified cells to rejuvenate and enhance the skin’s natural properties. Dr Amar is dedicated to practising a safer, more natural way to enhance your appearance all the while not utilising unnatural, potentially harmful substances.
Dr Olivier Amar discusses the importance of promoting awareness around cosmetic procedures and how to go about this safely:
“Looking back on the past few decades of cosmetics, it is clear to see how far the industry has evolved. While this certainly includes the expansion of the options now available to patients, I am aware of the risks associated with getting treatments done by untrained individuals online. So much is still to be learnt about regenerative medicine and I feel that if there was increased awareness, consumers would be more receptive to understanding the potential risks associated with introducing unnatural substances to their bodies. Surgery is a large part of our culture in today’s society, and I am an advocate of exercising autonomy over bodily choices and procedures, all the while, doing so safely and in a less-invasive manner.
What I have noticed with many of my patients, however, is that they’re opting for regenerative therapies more commonly than ever before. It seems that now more than ever, patients want to achieve a simple and subtle rejuvenation of the skin, rather than any major changes in their appearance. It is important that patients feel comfortable to communicate exactly what they want to achieve with their practitioner. Although there is nothing to be ashamed of when seeking treatment, it is important not to rush into anything, and wait for a sufficient amount of time to weigh-up whether it is the best option for you. If you are still considering treatment, I would advise that you discuss this with a trusted professional, as well as a close friend or family member.
Lots of people are now opting for more natural and subtle tweakments rather than more dramatic surgeries. Uvence is an example of an effective and natural cosmetic treatment – the procedure utilises the regenerative potential of one’s own purified cells for skin rejuvenation, improving the overall texture and plumpness of skin over the long-term”.
How it works
Uvence creates its personalised products from a patient’s own fat cells, which are extracted by an initial micro or mini liposuction. Uvence harnesses the rejuvenating properties of active molecules found within these cells to help improve the look, feel and complexion of problem areas of the skin; including the face, neck, décolletage and hands. Unlike other treatments, the procedure uses completely natural and 100% personalised extracts, which will work only with each individual patient’s skin with no risk of rejection.
Uvence filters the adipose tissue to a standardised level – the first time that this has ever been done worldwide – allowing for a uniform re-application of the cells into a patient’s skin with a replicable outcome. Once purified, a patient’s “super enriched tissue” can then be stored for up to five years in a regulated Uvence cryopreservation facility. This gives patients and their doctors the option to have multiple treatments from a single extraction over many years, either as follow on treatments or targeting different areas for rejuvenation. The standardisation of the procedure gives comfort that each treatment will be as reliable as the last, and the time efficient nature of the treatment enables patients to receive a high-quality rejuvenate filler treatment over lunch, with no recovery time required.