british christmas

What Brits love most about Christmas revealed

Monday 06th Nov 2023 |

New research shows our favourite thing about Christmas is the festive atmosphere. 98% are keen to support local this Christmas and 72% are worried about the cost of living

40% of people say their favourite thing about Christmas is the festive atmosphere, according to research by local gift cards champions Town & City Gift Cards with over 1,000 consumers, employees and organisations in August 2023.

For 33%, it’s the festive activities and events that make their Christmas. 15% of people said their favourite thing is the presents and for 12%, it’s the Christmas food and drink. 

But there’s also worry about how to pay for Christmas too with 72% of people saying the cost of living crisis is a concern for them. 

Support for local was also strong with 98% of people saying they’re keen to support local businesses this Christmas and 87% saying they support local businesses to help keep them open.  89% plan to buy at least one gift card this Christmas.

The research was released by Town & City Gift Cards as they launch their Win Your Dream Christmas competition with a £1,000 local gift card as a prize, giving one lucky winner the chance to enjoy all of their favourite things this Christmas.

Town & City Gift Cards are local gift cards that can be spent with shops, restaurants, attractions, hotels, salons and more in a particular town or city, giving people an easy way to support local.

Colin Munro is the managing director of Miconex, founders of the Town & City Gift Card concept and said:

“The winner can pick a Town & City Gift Card for their nearest town or city and enjoy Christmas as they wish, whether it’s gathering their friends at a local restaurant for a meal, enjoying a night at the theatre or pantomime, indulging in some pre-Christmas pampering or getting the house looking festive. With the cost of living still a concern, this is a chance for people to have a worry-free dream Christmas.”

The Win Your Dream Christmas opens on the 6th November and closes on the 8th December. Enter the competition free at:

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