Edinburgh’s Christmas Market has claimed the top spot as the most Instagrammable in the UK, with an impressive 55,299 hashtags capturing its festive magic, followed closely by London and Bath, each offering unique charm and family-friendly experiences.
Togather’s research reveals the UK’s top 13 Christmas markets by blending TripAdvisor reviews, search demand, and Instagram hashtags to identify the ultimate festive destinations.
Edinburgh’s Christmas Market is the Most Instagrammable Location
Edinburgh’s Christmas Market has claimed the top spot as the most Instagrammable in the UK, with an impressive 55,299 hashtags capturing its festive magic. This popular holiday destination tops Togather’s list, making it the ultimate backdrop for festive photos and winter memories.
Coming in second with 43,228 hashtags, London’s Winter Wonderland captures the excitement of the season with large-scale attractions and festive entertainment.
In third place, Bath Christmas Market has racked up 35,081 hashtags.
| Ranking | Christmas Market | Number of Instagram hashtags |
| 1 | Edinburgh Christmas Market | 55,299 |
| 2 | London Winter Wonderland | 43,228 |
| 3 | Bath Christmas Market | 35,081 |
| 4 | Birmingham Christmas Market | 21,648 |
| 5 | York Christmas Market | 11,998 |
| 6 | Winchester Christmas Market | 10,317 |
| 7 | Manchester Christmas Market | 9,009 |
| 8 | Nottingham Christmas Market | 6,492 |
| 9 | Glasgow Christmas Market | 5,168 |
| 10 | Cardiff Christmas Market | 4,992 |
| 11 | Chester Christmas Market | 3,293 |
| 12 | Liverpool Christmas Market | 1,065 |
| 13 | Canterbury Christmas Market | 867 |
Edinburgh is the best city to visit for Christmas Market
Visiting one of the UK’s Christmas Markets is the ultimate Christmas activity; with millions of visitors each year, it’s hard to pinpoint just which one you should visit. With this in mind, Togather has done the legwork putting together an index of the best Christmas Markets the UK has to offer. Looking at the number of positive reviews that mentioned the terms “Lovely”, “Fun” and “Great” vs the number of negative reviews featuring the words “Busy” and “Expensive”. Combined with Google Search demand and Instagram hashtags to find the best Christmas markets.
- Edinburgh has been crowned the best city to visit for a Christmas market this year. With a total of 36 points in the ranking, its Christmas market shines with an impressive 27,100 monthly searches and a staggering 55,299 Instagram hashtags. The Edinburgh Christmas Market is not only a favourite for visitors but also stands out as one of the most talked-about festive destinations online.
- Birmingham Christmas Market ranks second with a score of 34 points. It garners significant attention, boasting 21,648 Instagram hashtags and a solid search demand of 22,200 monthly queries. What makes it stand out even more is the 61.11% positive reviews, reflecting its popularity among visitors.
- Winchester Cathedral Christmas Market secures the third spot with 32 points. Known for its picturesque setting, this market has a search demand of 27,100 monthly queries and has been tagged in 10,317 Instagram posts. While it receives a lower percentage of positive reviews at 43.79%, its charm and unique location continue to attract visitors
Cardiff’s Christmas Market Has the Most Positive Reviews
The festive season is all about spreading joy, and some Christmas markets do it better than others, according to visitor reviews. Here’s a look at the top three Christmas markets in the UK with the highest percentage of positive feedback:
Cardiff Market is leading the pack with an outstanding 72% positive reviews, Cardiff Market charms visitors with its festive atmosphere, a wide array of stalls, and a strong community spirit. Birmingham Christmas Market is coming in second with 61.11% positive reviews, and rounding out the top three is Winchester Cathedral Christmas Market with 43.79% positive reviews.
Cara Baker, Partnerships Manager at Togather comments,
“Whether it’s a Christmas market or light trail this season Togather have been involved in events like these for the best part of the last decade and our top recommendation is to take a look at the food and drink traders in advance of deciding which market to attend.
Methodology
Togather’s research reveals the UK’s top 13 Christmas markets by blending TripAdvisor reviews, search demand, and Instagram hashtags to identify the ultimate festive destinations.