As 2024 arrives, the start of a new year marks an opportunity to reflect and set new goals. As research from Forbes Advisor revealed, almost a third (30%) of Brits will be setting New Year’s resolutions in 2024 with more 62% opting make physical or dietary changes.
Following data by air up® – the world’s first refillable scent-based drinking system – revealing 18.3 million (36%) Brits declared that their sugar intake doubled over the Christmas period, it may come as no surprise that the prevailing theme for resolutions in 2024 revolves around individuals aspiring to enhance their physical wellbeing. Yet, how can we ensure our New Year resolutions stick?
Data from air up now unveils that almost HALF of Brits (45%) only drink one glass of water a day, despite its range of benefits, from supporting bodily functions and promoting healthy skin, to aiding in weight loss and supporting cognitive function. Research from air up also shows that 30% of Brits find water boring and as such, do not drink it often. Further to this, 22% say sugar is their biggest vice in life, with 12% stating that their sugar addiction stems from sugary drinks.
Offering a simple solution for those looking to prioritise their wellbeing this new year, air up is a world first in food technology that utilises retronasal smell to provide a zero calorie, zero sugar, zero additive way to drink 100% pure water which tastes flavoured. The innovative water bottle uses scented pods to flavour water with an array of different flavours from Kola to Lime to Mango-Passionfruit – all entirely additive, calorie and sugar-free.
So how does air up work?
air up harnesses this clever bit of science by infusing flavoured air into every sip of water from the bottle. One of 28 different flavours will be added in bubbles every time you drink and it is this that will give your 100% pure water its flavour. Each pod contains natural flavourings and scents that infuse with ambient air to be added to the pure water, these flavours range from Lime and Orange-Passionfruit to Kola and Iced Coffee with ten others in between.
Who came up with this amazing idea?
The first prototype for air up was developed by Lena Jüngst and Tim Jäger in 2016 and spent three years in development, including a Master’s thesis on aromas, to combine innovative design and the neuroscience behind the idea and turn it into a real product. Since then, air up has successfully launched in Germany, France, Belgium, Switzerland, Austria and the Netherlands, with more than one million customers already. Now Lena and the team are bringing this innovative way to drink water to the UK.
Where can I buy one?
air up’s reusable water bottles are available from their website. Including one bottle and three scent pods, is priced at £29.99 to £34.99 depending on the colour of the bottle. Each additional pack of three pods (flavouring a minimum of 15 litres of water) then costs between £5.99 to £8.99, depending on the flavour.