As the end of the year approaches, now is the perfect time to start thinking about how to get more leads and sales for your holiday accommodation and activities. And there’s no better platform for promoting your business than Instagram.
With over 800 million monthly active users, Instagram is a powerful marketing tool that should not be overlooked. Here are some tips on how to use Instagram to get more leads and sales for your holiday business.
Get Started with Instagram
“A staggering 58% of users say they have discovered a new product on Instagram, and 45% have made a purchase after being inspired by an Instagram post. For businesses using Instagram to market their holiday accommodation and activities, this equates to more leads, rankings, and sales”, notes Search it Local.
When setting up your profile, make sure to include a clear and concise bio that tells visitors who you are and what you do. You can also opt for an Instagram growth service like Upgrow to help you build a stronger start-up. Use relevant keywords and hashtags so that people can easily find you when they’re searching for businesses like yours.
Use relevant hashtags
Hashtags are a great way to reach new audiences on Instagram. When choosing hashtags, be sure to use ones that are relevant to your business and the holiday season. For example, if you’re a hotel in the ski resort of Aspen, you might use hashtags like #Aspen or #SkiResort.
Post eye-catching photos and videos
During the holidays, people are bombarded with marketing messages from all sides. To cut through the noise, make sure your photos and videos are eye-catching and attention-grabbing. Use festive colors, seasonal imagery, and engaging visuals to grab people’s attention.
Use Instagram Stories
In addition to regular posts, don’t forget to take advantage of Instagram Stories. This feature allows you to share photos and videos that disappear after 24 hours, which is perfect for highlighting special offers or sharing behind-the-scenes content.
Plus, with the latest updates, you can now add links to your Stories – making it even easier for users to book your accommodation or activities.
Geotag your posts so that people can find them based on their location
Happy Days Moreton Island recommends geotagging your posts to allow people to find your holiday accommodation location. For example, if you are trying to promote your holiday rental in Moreton Island, you would tag your posts with #moretonisland. This would allow people who are searching for holiday accommodation in that area to find your posts.
In addition to promoting your holiday rental, you can also use geotagging to promote other businesses in the area. For example, if you have a restaurant in the Lake District, you could tag your posts with #lakedistrictrestaurants. This would allow people who are searching for restaurants in that area to find your posts.
Feature user-generated content
User-generated content is one of the most powerful types of social proof. When potential customers see that others have had a great experience with your business, they’re more likely to book with you themselves.
You can feature user-generated content on your Instagram feed or in Stories. Just make sure to ask permission from the content creator before you share their image or video.
Share behind-the-scenes content
People love getting a glimpse into the real workings of businesses, so don’t be afraid to show some behind-the-scenes action on your Instagram account. This could be anything from images of your team preparing for the holidays to videos of the festive decorations going up in your lobby or reception area.
Behind-the-scenes content humanizes your brand and makes it more relatable for potential customers.
Offer exclusive deals and discounts
Everyone loves a good deal, so use Instagram to offer exclusive discounts and promotions for your holiday accommodation or activities. This could be anything from 10% off bookings made before a certain date to free gifts for customers who mention your Instagram account when they make a booking.
Make sure your followers know about these offers by promoting them in your posts and Stories, and using relevant hashtags and calls-to-action.
Run an Instagram contest or giveaway
Contests and giveaways are always popular on social media, so why not harness this power to boost bookings for your holiday business? You could run a contest where users have to post a photo of themselves enjoying your holiday accommodation or activity, and tag your business in the caption.
The winner could receive a free stay at your hotel or discount on their next booking. Alternatively, you could do a giveaway where users can enter by following your account and tagging a friend in the comments section of one of your posts.
Respond to comments and messages from potential guests
When someone takes the time to leave a comment on one of your photos, be sure to thank them and invite them to learn more about your accommodation. If they’re asking about rates or availability, provide them with the information they need and encourage them to book their stay. The same goes for anyone who messages you directly; take the time to respond to their questions so they can get all the information they need to make a booking.
Collaborate with other businesses in your area
One way to cut through the noise and get more leads and sales is to collaborate with other businesses in your area. By teaming up with complementary businesses, you can reach a wider audience and create content that is more engaging and informative.
For example, you could team up with a local tour company to offer discounts on packages for guests who stay at your rental property. Or, you could partner with a restaurant to offer a complimentary meal for two for guests who book a stay of three nights or more. By working together, you can make your business more visible and attractive to potential guests.
Boost your posts using paid advertising
To get ahead of the competition, it’s important to start promoting your holiday accommodation early. One way to do this is through paid advertising on Instagram. By targeting potential customers with relevant ads, you can increase the visibility of your brand and encourage more people to book with you.
Paid advertising on Instagram can be an effective way to boost your posts and get more leads and sales for your holiday accommodation. When used correctly, paid advertising can help you reach a larger audience, drive more traffic to your website, and increase bookings.
Monitor your analytics to see which posts are performing the best
If you’re not monitoring your analytics, you could be missing out on valuable insights into what’s working (and what’s not). By tracking your engagement levels, you can see which posts are performing the best and adjust your strategy accordingly.
And, of course, monitoring your conversions will give you a good idea of whether your efforts are paying off. So, if you’re serious about generating more leads and sales from Instagram, make sure you’re tracking your analytics. It could make all the difference to your bottom line.
By following the tips, you’re sure to see an increase in leads and sales for your holiday accommodation. And what could be better than that? Increasing your bookings without having to put in a ton of extra work – it’s a win-win! So get out there and start experimenting with Instagram Stories, using Hashtags, and creating killer visuals. Your business will thank you for it.