New research analysing the top beauty brands of 2024 has crowned Sol De Janeiro as the hottest brand of the year.
The study by the team at Cosmetify determined the biggest brands by tracking their Instagram followers, Instagram engagement, Instagram mentions, and Google searches.
In addition to identifying the most popular beauty brands and top influencers, the team also explored which brands are losing popularity, as well as which K-Beauty brands and products have gained the most attention.
Sol De Janeiro leads the way as the biggest beauty brand of the year, achieving an overall score of 10/10. Taking the beauty world by storm globally, the brand is well known for their famed Brazilian Bum Bum Cream and tropical-inspired scents.
The brand has a combined Instagram and TikTok following of 4.8 million, and over 32.1 million annual searches.
Charlotte Tilbury claims a strong second place in the ranking, cementing its status as a beauty powerhouse with a score of 9.4/10.
Known for its high-end, glamorous aesthetic, the brand has amassed just under 26 million monthly Google searches over the last 12 months, and 8.6 million followers across TikTok and Instagram.
Fenty Beauty completes the top three, securing third place with a score of 7.1/10. The ever-expanding Fenty empire has accumulated over 16 million followers on Instagram and TikTok, and just under 9 million annual searches.
See how the top 10 rank in the report:
- Sol De Janeiro – 10/10
- Charlotte Tilbury – 9.4/10
- Fenty Beauty – 7.1/10
- Drunk Elephant – 5.2/10
- Rhode – 4.8/10
- Dior Beauty – 4.8 / 10
- ELF Cosmetics – 4.1/10
- Glossier – 4.0/10
- Laneige – 3.4/10
- Bubble Skincare – 3.2/10