Few scents are as instantly recognisable—or as enduringly romantic—as rose.
Long considered the queen of florals, rose has captivated noses for centuries, gracing everything from ancient rituals to modern runways. But today’s rose perfumes are far from old-fashioned.
Whether blended with smoky woods, zesty citrus, or soft musks, rose is being reimagined in exciting, contemporary ways. Research shows that ROSE PERFUME is saturating the fragrance market with market adoption up +21% to last year, notably seen from brands like Dior, Kayali and Philosophy.
In this guide, we’ll explore the timeless appeal of rose fragrances, what makes them so versatile, and share some of the best rose perfumes to try now.
The perfumes coming up smelling of roses are:
Tom Ford’s range of rose fragrances – try the Tom Ford Café Rose EDP, £99.99 (50ml) (cheaper than the new Rose Exposed at £222) and hugely popular on PerfumeDirect.com
Tiffany & Co’s two Rose Gold fragrances – Rose Gold EDP, £72.99 (50ml) and Rose Gold Intense EDP, £81.99 (50ml)
Carolina Herrera 212 VIP Rose Elixir, £98.99 (80ml)
And these Unisex Fragrance Sprays show that roses are for everyone!
Byredo Young Rose Eau de Parfum Unisex Fragrance Spray, £181.99 (100ml)
Montale’s Rose Night, £51.99, and Roses Musk Intense £55.99
Here’s what the experts at Perfume Direct say:
Jonny Webber comments: “Rose fragrances are trending but they’re not ‘new’ though? So why this resurgence? Many top brands are giving rose fragrances an update – and they’re hitting different.
“Rose fragrances also come in various forms, from soft and powdery to bold and intense. This versatility makes them ripe for resurgence – just like trending fashions come back around.
“Moreover, some studies suggest that the aroma of roses can have positive psychological effects, such as reducing stress and promoting relaxation – something the majority are craving to counter the pressures from today’s culture.
“Rose fragrances blend well with many other scent notes, allowing perfumers to create complex and captivating blends. They can be combined with citrus, woody, spicy, or musky notes to create unique and appealing scents.
“So all hail the rose – that can be worn as a signature scent or used with great effect for fragrance layering.”
Similarly, rose candles are also on the rise with +38% in market adoption. The colour rose pink (+6% to LY) is having a moment within apparel and beauty too, seen in rose lipsticks (+2% to LY) and rose bikinis (+68% to LY).