Everyone is raving about THIS Prada lip balm alternative – and it’s only £10
A high-street hero is making waves in the beauty world. Avon’s ANEW Revival Lip Treatment, priced at just £10, is being hailed by social media creators as having a compelling likeness to Prada’s cult-favourite Refillable Lip Balm.
With searches for “affordable makeup products” up by +1050% in the past year, the appetite for affordable alternatives to luxury beauty continues to surge. Avon’s latest launch taps directly into this trend, offering a premium-feel formula at a fraction of the price.
On TikTok, content creators are drawing comparisons between the ANEW Revival Lip Treatment and Prada’s £39 luxury balm. Beauty creator, Emma Ditto, has been loving the affordability of the Avon Lip Treatment, comparing it to the Prada balm.
“This lip product reminds me so much of the viral Prada lip balm, but is a fraction of the price and not tested on animals. This is the Avon ANEW Lip Treatment. Prada’s lip product is £40, and Avon’s is £10.50, and it has the same luxe feel without the luxury price tag.
She told her 31k followers: “It’s clinically tested, powered by AHAs and 7x more hydrating glycerine, and lips get transformed in just seven days. So, it’s more than a balm, it works harder – enhancing now but delivering long-term benefit. With 72-hour hydration, your lips stay soft even after it’s off, so you get luxury results at a smarter price.”
Also likening the benefits of the ANEW Lip Treatment to Prada’s viral lip balm is content creator Zeenat:
“We’ve all seen this Prada lip balm go viral at the moment, and if you guys have wanted to try it out but didn’t want to pay the price tag, then Avon has come out with a really good alternative that looks and feels the same.
Powered by Retuxturol Technology, retexturising AHAs, and hydrating glycerine, the ANEW Revival Lip Treatment is designed to visibly improve lip texture over time. The silky serum delivers a subtle, glossy finish while working around the clock to smooth, hydrate, and refine.
Results show that in just seven days, lips appear more supple and lip line depth is visibly reduce] – making it a standout option for beauty lovers seeking performance without the prestige price tag.
In a clinical study, 93% said their lips felt instantly moisturised, while 87% reported immediate improvement in the condition of their lips.
Emily Howarth, Global Head of Makeup at AVON, says: “The ANEW Revival Lip Treatment is quickly becoming a must-have in every makeup bag. It combines advanced skincare technology with a luxurious feel, offering both a beautiful lip finish and meaningful treatment benefits. We’re thrilled to see it being compared to high-end favourites – it’s proof that exceptional beauty doesn’t have to come with a luxury price tag.”
The ANEW Revival Lip Treatment is part of Avon’s ANEW Refine & Renew makeup collection, infused with Protinol™, Avon’s most advanced skincare ingredient. Co-created by dermatologists and skin scientists, the range was curated with skin health in mind – delivering a radiant and flawless finish with genuine skin care benefits.
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