Odysea launches one-of-a-kind health tonic into Sainsbury’s and Waitrose, but not where you would expect! As consumers are increasingly interested in mindful eating, Greek and Mediterranean fine foods producer, Odysea has launched its 250ml Good for You Extra Virgin Olive Oil. Rich in polyphenols — powerful antioxidants known to support heart health, reduce inflammation, and protect against chronic diseases — Odysea’s high polyphenol olive oil is the only one of its kind currently available in UK supermarkets.
When initially tested Odysea’s Good for You EVOO contained an extremely high level of 573mg/kg of polyphenols. While polyphenol counts in olive oils decline gradually over time, Odysea guarantees a minimum of 250mg/kg until the best before date. The ability to reach such high counts is due to the use of Koroneiki olives and an early harvest from water-stressed groves on the island of Crete.
High polyphenol olive oil is characterised by its slightly bitter and more peppery taste, as noted by Great Taste judges, who awarded the product 1 star. The judges praised the oil’s ‘wonderful aroma of distinctive salad leaves with lemon dressing’. A recommended daily dose of 20g of EVOO high in polyphenols has been shown to lower blood pressure[1], reduce cholesterol, and lower blood sugar levels, therefore reducing chances of developing type 2 diabetes[2]. Odysea suggests you enjoy straight from the spoon as a tonic, dress a salad, or drizzle over fish, meat, or vegetables.
With more than 24 litres of olive oil consumed per person, per year[3], the Greeks are by far the most dedicated consumers of olive oil in the world. Inhabitants of the Greek island Ikaria, one of the five original designated Blue Zones[4], where one in three make it to their 90s, place a special emphasis on the consumption of olive oil due to its multiple health benefits. Indeed, Panos Manuelides, Managing Director of Odysea said, ‘We are delighted to be able to bring this beautiful high-polyphenol Good for You extra virgin olive oil to a wider audience. We are incredibly proud of our Greek olive oil and are pleased to see the health benefits of this wonderful tonic being recognised by more and more people who are looking to support their health through nutrition.’
Available in 250ml tins from Sainsbury’s and Waitrose stores nationwide, the Good for You Extra Virgin Olive Oil joins Odysea’s extensive range of Greek and Mediterranean meze and oils.