Viva Magenta

How to Wear the Colour of the Year Without Changing Your Entire Wardrobe 

Thursday 12th Jan 2023 |

Keeping up with fast-changing fashion trends can be stressful and, in the long term, take a toll on your finances! After all, buying new items each year and keeping your wardrobe up-to-date each season can be a costly endeavour.

Luckily, with the right strategies, you can incorporate the colour of the year and the latest trends in every outfit this season – without having to change your entire wardrobe. Unsure how to get started? The tips below can help you stick to your budget while showing off the colour of the year: Viva Magenta!

Before We Start: Create a Photobook of Your Fashion Favourites

Although fashion trends come and go, some looks are just iconic! And, if you have put your creative mind and effort into bringing to life a dazzling outfit, you should not think twice about immortalising it!

The right tool for putting together a photo book can help you create a collection of your most loved and iconic looks so that you can look back at your fashion favourites throughout the years. Just make sure to have the right lighting to capture each outfit in detail!

Learn More About the New Colour of the Year

To understand how to incorporate the colour of the year into your outfit, you’ll first need to become more familiar with the hue that is set to take over the fashion world, from runways to red carpets and street looks. 

This year, the colour to watch is PANTONE 18-1750 Viva Magenta (Vogue). This tone is described as unconventional and bold and is a direct descendant of the most precious family of natural dyes: the red of cochineal. 

Although this tone might not naturally fit everyone’s wardrobe, it can be an excellent addition to neutral outfits and timeless looks. 

Play With Details and Jewellery

If you are not ready to give up the comfort of neutral tones, you can still implement Viva Magenta details into your look by playing with jewellery and accessories. Whether it is earrings, scarves, or handbags, the right accessories can help you take your look to the next level and add a touch of colour to the clothing items you already have in your wardrobe. 

Invest in a Timeless Coat or Shoes

Viva MagentaA great way to wear the colour of the year is by choosing a timeless piece that never goes out of style in that hue. For example, if you are in the market for a coat or shoes this year, you might choose to buy them in Viva Magenta. This choice allows you to be in line with the latest fashion trends, but it also enriches your wardrobe with a timeless piece that you’ll be able to wear for years and seasons to come. 

Create a Palette With Items You Already Have

Whether your wardrobe is dominated by neutral colours or you have been experimenting with bold tones over the past years, there is a lot that you can do with the items you already possess. For example, you might consider using jewellery in this year’s colour to brighten up a neutral outfit. 

Alternatively, if you have dark blue, purple, and burgundy items, you might consider creating a colour palette with the Viva Magenta. It all depends on your style and on the colours you are comfortable wearing! 

Invest in a New, High-Quality Capsule Wardrobe

Lastly, the nomination of the colour of the year by Pantone might be the opportunity you had been waiting for to freshen up your wardrobe. If your clothing items are dull and out-of-style, you might consider breathing new life into your collection by working with a stylist and bringing together a capsule wardrobe.

Although this strategy might require an initial investment, you can always opt for high-quality and timeless items that you can continue wearing and enjoying throughout the years. 

Keeping Your Clothes in Good Condition

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