Posters are stationary products that are designed to grab the attention of passers by, and hopefully, get them interested in/ talking about the message on the poster.
They have been used in this way since they were very first used, to advertise products, to let people know about events, to share political messages and for public service announcements. This is long before newspapers or wider publishing.
Posters maintain their place in modern day because they still have the high level of impact they always have, and they cost less than online advertising, sometimes having much more of an impact on local target markets, too.
Of course, that’s not to say every poster is going to have that big impact. It has to be well-designed and well thought out, otherwise it could just be a blaze image you glance at on your journey and nothing more. So, how do you make sure that you make waves with your poster? How do you ensure that it gets people talking? Let’s take a closer look:
Design
There are lots of design factors to consider when you are creating the perfect poster to make an impact, and they include;
Designing With End Location In Mind
The poster has to look right in the environment it is going to end up in. Green and brown colours on a poster that’s displayed in a natural environment? Absolutely not. Writing too small to be read by people driving past your poster on the roundabout? Pointless. Where will it end up? That should be your first question during the design process so you don’t make rookie errors.
Contrasting Colours
Contrasting colours ensure that your message stands out. Colours that blend together and merge won’t have any impact, and won’t allow key words or images to pop.
Dominant Words/ Image
The poster should have words or an image that is dominant. This is what will make it absolutely boop those customers in the face and get them to pay attention to what you have to say. No busyness or excess words, just a core dominant image or wording that immediately says ‘HEY YOU – LOOK’.
Feeling
The emotional impact of advertising isn’t just a vague concept, it has been studied, and there is even something called the Hierarchy of Effects model utilised to define how effective advertising is in regards to the emotion it creates, the attention it grabs and the engagement it creates. Does your poster actively emote? Does it not only spread your message, but create an emotional connection with the person receiving that message? One poster can do all that and more, but the design has to be very well thought out.
Placement
Placement of posters is essential when it comes to getting your message out there. Supermarkets, shopping centres, roundabout poster boards, crossings, public transport stations – there’s a lot of choice. Do your research and don’t just go for high capacity, go for the quality of the eyes on your efforts. What that means is, ensuring as many of your target audience as possible see the poster, not just reems of general traffic that won’t respond to your offerings.
Print Quality
You can choose from a huge range of poster sizes, giving you a lot of choice when it comes to your message. The print quality will also impact your campaign, particularly if the poster is going to be very large. Poster printing has come a long way and the quality of prints is exceptional, although there could be some restrictions/ recommendations if you’re printing very large posters. A professional poster print company can help you with your design and sizing, ensuring you get the maximum quality possible for the best chance of an eye-catching, attention-grabbing poster that gets people talking.
With The Right Planning Process, Your Poster Will Make The Headlines
A well-designed poster that is printed with care, and placed correctly, can truly make waves amongst your target audience. If you want to make an impact with your poster campaign, speak to a professional poster print company today to find out more about the sizing, materials, colour quality and pricing of poster printing options, so you can ensure the resulting campaign is impactful, beautiful and memorable in all the right ways.
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