How Digital Transformation Can Help FMCG, Third Sector, Manufacturing and Finance Businesses in Leeds 

Tuesday 09th Nov 2021 |

In today’s society, it is becoming increasingly difficult for businesses to avoid digital transformation. The process includes the integration of digital technology into all areas of a business. The results can be major as it can completely change the way a business operates. But how can it help? 

Digital transformation can have a range of benefits for all businesses such as cutting costs and increased productivity. Today, we will be discussing them in more detail to help you gain a better understanding of how it can help your business to grow in the future whilst increasing that all-important profitability.  

Cost-Effective 

In order for any business to grow, regardless of what sector they’re in, it is crucial that they learn how to save money whilst increasing profits. Digital transformation can help them achieve exactly that. Moving data to a public, private, or hybrid cloud environment lowers operational costs. There are several reasons why, one being that it frees up hardware and software costs. It can also free up members of your team so they can focus their efforts on other projects that need their attention.  

You won’t have to travel far online to find some more helpful money saving ideas for businesses. Digital transformation is just one of them. It is crucial that all businesses investigate areas where they can cut costs to increase their profitability in the future, helping them to grow. Although implementing digital transformation can come at a cost, many businesses can enjoy the hoard of benefits that it has to offer. Most businesses now operate in the cloud, and it is becoming a business trend that is hard to ignore.  

Enhanced Customer Insights 

In order for businesses to appeal to their consumers, it is important that they gain clear customer insights. Data plays a key role in this. If you can gain a better understanding of your customer’s needs, you can change and adapt your business strategy to make it more customer centric. It is advised that you use both structured and unstructured data to identify how your business can grow. You can use customers personal information alongside social media metrics to identify the content that your customers enjoy and need.  

By gaining an understanding of what the customer needs, you are also able to build deep customer empathy. Your business will also understand why they need it. This enhanced customer insight will help you to provide more relevant and personalised content in the future.  

Improved Data Collection 

Most businesses hoard mountains of data on customers. However, most of it goes to waste and businesses fail to optimise this data to help their company grow. This is where digital transformation can help. It can help you to create an effective system for gathering the right data. Creating this system allows the different units in your organisation to translate raw data into insights across various touchpoints. This is crucial for business owners as it helps them to oversee all areas of the business. With this approach, you can gain a single view of the customer journey, production, operations, finance and business opportunities.  

Creating this strategy is not a simple process and digital transformation is not something that can be learnt overnight. If you are new to digital transformation, it can be beneficial to bring in the help of a professional like this digital agency in Leeds. Pixelbuilders focus on delivering innovative and intuitive answers to digital problems. Their team of digital experts can help you create a digital strategy that has your business wants and needs at heart. It can help to chat to experts like Pixelbuilders, as they can provide positive encouragement when it comes to digital transformation, helping you to improve your business operations for the better and saving you and your team time and effort.  

Better Customer Experience 

Every business needs to prioritise its customers in order to survive. So, what if we told you that digital transformation can help you provide an overall better customer experience? We’ve previously discussed how customer insights can help a business to grow but it is also important that the customer experience is fool proof. Now, customers are getting used to having endless choice. They can shop around for low prices and fast delivery.  

There are plenty of ways that you can improve your customer experience and it can help to do some research to help you gain a better insight. Now, most businesses are competing mostly on customer experience. If your customers can gain a better experience elsewhere, then they won’t think twice about leaving your company behind. Your customer services department should not be overlooked. After all, without a growing customer base your business will struggle to stay afloat in competitive markets.  

Boosts Productivity 

Streamlining your workflow processes is crucial in helping businesses improve productivity. Having the right tech tools can help all companies achieve this. Automation plays an important role for all businesses, including the future of manufacturing. Not only can it help to improve the quality of a product, but it can also boost production rates and increase productivity. The more products a company can make, the more profitability will increase.  

It is advised that all business owners look into the importance of automation and how it can help their business to grow. You may be surprised to know that almost all areas of a business can use automation from the sales process down to the manufacturing process. By freeing up your employee’s time, they can then focus their efforts on other areas of the business which need it. It can diminish the need for employees to undergo time wasting tasks like filing.  

Faster Innovation 

Businesses need to become more innovative in order to grow and survive amongst competitive markets. One of the great benefits of digital transformation is it makes any business more agile. An agile approach to digital transformation can help companies reduce risks. Elements like constant communication, regular testing and daily updates ensure that nothing is missed. It helps businesses capture every issue and deal with it early before it spirals out of control.  

There are plenty of risk management tips out there which can help a company to control costs whilst growing the business in the future. It is essential that all CEOs and team members dedicate time to researching them. All businesses, no matter how big or small, are prone to risks and it’s those who have a clear strategy in place that can prevent them from occurring later down the line.  

Summary 

As this article shows, digital transformation can help all businesses to grow and flourish. As technology continues to evolve at a rapid rate, it is crucial that businesses start to adopt it in order to stay up to date with current trends whilst appealing to a larger audience. It is always recommended that you conduct some research of your own to find out more ways that digital transformation can help your business, as well we working with digital marketing experts and agencies. It’s time to start harnessing the benefits that technology has to offer and drive your business towards greater success throughout 2022 and beyond.  

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