Grey Goose Presents its New Luxury Vodka; Altius

Monday 29th Apr 2024 |


Alpine water meets sub-freezing filtration in this ultra-premium expression to deliver a glacially smooth taste .

GREY GOOSE Vodka introduces its newest ultra-premium innovation, GREY GOOSE Altius. Drawing inspiration from the French Alps, the latest limited edition release from the quintessential French vodka is filtered at sub-freezing temperatures to capture the rare wonder of the mountains. GREY GOOSE Altius was created with processes inspired by the extraordinary, natural effects of high-altitude crystallization that happens at glacial conditions to yield a remarkably smooth vodka using Alpine spring water and winter wheat from Picardie.  

This rare expression of GREY GOOSE is distilled from the soft French winter wheat that the brand is known for, and for the first time, blended with spring water originating from some of the highest peaks in the French Alps. The alpine water in GREY GOOSE Altius begins its journey in the clouds atop Western Europe’s peaks, winding through crystalline rocks to a pristine, pure alkaline aquifer. After being blended, GREY GOOSE Altius is filtered at a very low temperature of -24 degrees Celsius, resulting in a glacially smooth taste and velvety mouthfeel. On the palate, GREY GOOSE Altius is best described as complex with delicate alpine minerality, refreshing soft green apple notes and a unique earthy undertone.  

Hand-bottled, individually numbered and with design elements at the punt of the bottle that mirror the windswept peaks of the great mountain range, the GREY GOOSE Altius bottle, and the liquid within, is a testament to unmatched craftsmanship and the unfaltering power of nature.    

“As the quintessential French vodka, it was an obvious choice for us to draw inspiration for our next great innovation from one of the most admired earthly wonders in the country,” said GREY GOOSE Master Distiller, François Thibault. “For GREY GOOSE Altius, we worked to develop a liquid with processes reminiscent of the rare phenomena that naturally occur at high-altitude temperatures in the Alps, to bottle the glacial smoothness that the mountains are admired for.”    

Grey Goose

Launching initially at premier European destinations, such as Ibiza, Mykonos and Saint Tropez, the new expression will make its debut in select U.S. cities in July and in Dubai this Autumn. GREY GOOSE Altius will be exclusively offered at the world’s best bars, nightclubs and restaurants in 700ml and 1.75L, with pricing at the discretion of the venue. GREY GOOSE Altius is designed to sip in a sophisticated style – neat, chilled, or over crushed ice.  

“We’re thrilled to officially introduce GREY GOOSE Altius,” said GREY GOOSE Vice President of Global Marketing, Martin de Dreuille. “With consumers continuing to choose more premium drinks, we knew there was an opportunity to create a unique vodka that could deliver a new luxury experience inspired by the French Alps, from its bottle design to its liquid and its drink ritual. Whether toasting to personal milestones, professional victories or just the opportunity to get together with your friends, GREY GOOSE Altius is designed to bring celebratory occasions to a whole new level.” 

As the pioneer of the super-premium category and the world’s top-selling vodka (Drinks International 2024), GREY GOOSE Altius has been created to satisfy the growing consumer appetite for high quality drinks. With the prestige white spirits category predicted to grow by 79% in the next five years (IWSR 2022), the new expression will provide people with a meticulously crafted liquid that elevates special occasions.  

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