All-activity inclusive holiday provider, Neilson Beach Clubs today unveils it’s second consecutive trends report: Neilson Beach Clubs: 2025 Trends Report.
This year’s report delves into the increasingly intertwined world of travel and fitness, exploring how travellers are prioritising their wellbeing while seeking thrilling experiences. here we offer a brief summary of the top 5 trends for ‘fitness travel’ in 2025:
HOLISTI-DAYS
Someone who understands and feels the positive benefits working out has on their mental and physical wellbeing.
61% of travellers are interested in a holiday designed to improve mental health and the main reason for booking a getaway is for relaxation (59%).
SIGHTSEEING STRIDERS
Those who combine a long race – from a 10k bike ride to running a marathon – with a beach break, to enjoy sights from ground-level while travelling on holiday.
53% of consumers do up to 2 hours of fitness activities per day during a typical holiday and a third would like to do a running sightseeing tour of 10k or more.
FIT-TING IT IN
An active-goer who seeks fitness activities no matter where they are. From a quick gym workout while on a business trip, to booking annual active holidays for their families.
76% do some sort of fitness activities on holiday, spending an average of 1 hour and 42 minutes daily, whether walking, running, or swimming. Of those, 56% agreed it’s important to maintain their health when away.
WAVE CHASERS
Individuals who thrive from being active in or around the water. From aqua-aerobics and swimming to wakesurfing, water skiing and kayaking these holiday-goers enjoy working on their marine muscles wherever they can.
Almost ¼ said they will do more holidaying with water based activities in 2025 and 42% find swimming appealing.
EFFICIENT ESCAPISM
Holidaymakers that need shorter, more frequent active holiday getaways due to limited time with work commitments. Think of short European breaks packed with activities all in one destination.
31% are also happy to pay extra for an inclusive holiday focused on fitness and wellbeing.