Experts reveal tips for speeding up your house sale

Saturday 08th Jun 2024 |

House Buying and Selling Set for Digital Revolution

Property experts are calling for a major digitisation of the house buying and selling process within the next three years. This move is crucial to streamline the process, reduce delays and ultimately decrease the chances of sales falling through.

Speaking at a Commons select committee hearing on improving the home buying and selling process, Maria Harris, Open Property Data Associate chair [OPDA] said, “Digitisation would improve both the consumer and broker’s experience for buying a house.” 

She explained that companies using OPDA’s data standard for digital property packs had seen a time reduction from offers accepted on a house and a mortgage, to exchange of contracts in just 15 days. 

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New research by We Buy Any Home has revealed that searches for ‘sell house quick’ and ‘how to sell a house quickly’ surged by 5,000% in the past 30 days in the UK.

Terry Fisher, property expert at We Buy Any Home believes that increased use of digital tools and data sharing could significantly speed up the entire process. He said, “The current system can be frustratingly slow and prone to unexpected hold ups. A more digital approach to house buying and selling could offer a range of advantages, but while a digital revolution may be on the horizon, there are still steps you can take now to speed up the process.”

Top Tips for a Speedy House Sale

  1. Presentation is key 

Ensure that your property is clean, decluttered and well maintained to create a positive first impression – sparkling floors, spotless surfaces and tidy rooms create a welcoming environment. Potential buyers often seek homes with neutral, universally appealing interiors that allow them envision their own style – so consider how potential buyers might view your property. Overly niche design choices can limit a property’s appeal and ultimately its resale value. 

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We would always recommend depersonalising your property. Remove personal items and excess clutter to allow buyers to envision themselves living in the space. Minimalist decor enhances the perception of space and cleanliness. 

Curb appeal is important, tidy the garden, add a splash of colour with flowers and ensure your entrance is clean and inviting. For those looking to sell houses quickly, we’d recommend a classic black, soft blue or neutral grey front door, to give a positive first impression on potential buyers. 

  1. Price it right

Getting your asking price right is key and an overpriced property will linger on the market. It’s important to do your research and get an accurate valuation of your property – overpricing deters buyers, while underpricing leaves money on the table. 

Consider market trends, is your area experiencing high demand? It’s important to factor that into your pricing strategy. Finally, be prepared to negotiate, especially if you’re in a competitive market. 

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  1. Embrace technology

While a fully digital system isn’t here yet, utilise online tools like virtual tours and high-quality property photos to showcase your home effectively. Invest in professional photography to showcase your home in the best light, this can be the make or break of a house sale.  If this is an option, offer potential buyers the chance to explore your property virtually, saving them time and increasing interest. 

Utilise property websites and social media platforms to reach a wider audience of interested buyers. We’ve seen a huge surge in estate agents using TikTok to showcase a property, searches relating to ‘homes for sale’ are on the rise with a staggering 47.6M posts for ‘UK Real Estate’ and 158.7M posts for ‘Selling House’. This can widen your reach significantly. 

  1. Be flexible and responsive

It’s important to make your property readily available for viewings, even on short notice. Respond promptly and be quick to answer questions and requests for information from potential buyers and your agent. Consider constructive feedback from viewers and your agent to improve your selling strategy.

  1. Highlight key features

Make sure your property’s unique selling points are clear. Does your property boast a stunning garden, a modern kitchen or a spacious loft conversion? Showcase the unique features of your home, such as architectural details or scenic views, with strategic lighting and minimal decor distractions.  

house sale

Highlight features that resonate with your target buyer, are you targeting young professionals? Promote the home office and excellent transport links. Is it a young family? Emphasise the playroom and nearby park. 

By implementing these tips and staying informed about the digital revolution in property sales, you can significantly improve your chances of achieving a smooth and speedy house sale. 

If you’re looking to sell your home fast, We Buy Any Home can help. The specialist team has helped assist thousands of people to a quick and stress-free house sale. To find out more, visit the website.

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