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Every Bottle Saves Lives: Salcombe Gin Partners with the RNLI to Create Four Seas Gin

Wednesday 25th Oct 2023 |

With a love and respect for the sea at the heart of everything they do, multi-award winning Salcombe Gin is delighted to have partnered with the Royal National Lifeboat Institution (RNLI) to launch ‘Four Seas’ by Salcombe Gin.  Commemorating the charity’s upcoming 200th anniversary, the new classic London dry gin is a true celebration of British and Irish coastal community spirit.  

Available now, for the next two years every bottle of ‘Four Seas’ by Salcombe Gin will help save lives at sea, with 10% of the net price of each bottle sold proudly donated to the vital work of the RNLI.  ‘Four Seas’ by Salcombe Gin is available in a 70cl bottle, £39.50, ABV 40% from salcombegin.com, Salcombe Gin’s Dartmouth and Salcombe stores as well as Master of Malt, Amazon and leading independent retailers.

A relaxed and inclusive gin, ‘Four Seas’ by Salcombe Gin is crafted for everyday heroes, everyday occasions and for those who love to be close to the sea.  Adhering to the same exacting London Dry standard as their iconic and global award-winning citrus led Salcombe Gin ‘Start Point’, ‘Four Seas’ by Salcombe Gin draws inspiration from their journey around the British coastline to where the four seas that surround our island nation, the Atlantic Ocean, Irish Sea, English Channel and North Sea, all meet our shores – the same four seas served and protected by the heroic RNLI.  

Beautifully balanced, ‘Four Seas’ by Salcombe Gin showcases four key botanicals and is led by lemons smoked over Scottish whisky barrel wood chips, tangy sea buckthorn from where the Atlantic Ocean meets the Cornish coast, sugar kelp foraged from the Irish sea providing a richness and hint of salinity and elderberries from wildest Wales, giving an earthy floral sweetness.   

On the nose there’s zesty fresh lemon, smoky citrus and classic juniper, followed by a citrus tang and sweetness from the sea buckthorn with underlying floral and earthy layers on the palate. The finish is smooth, rich and warming, with a slightly saline finish reminding you of its coastal influence and origin.  ‘Four Seas’ by Salcombe Gin contains no colourants or added sugar.

Appealing to gin drinkers both old and new, simply serve ‘Four Seas’ by Salcombe Gin in a highball glass with four ingredients; gin, premium Indian tonic, ice and lemon or in a cocktail to showcase the subtle notes of smoked citrus and hint of sea salt.


Like all the products in Salcombe Gin’s portfolio, it also contains no plastic packaging and has biodegradable cellulose tamper proof seals, ‘Four Seas’ by Salcombe Gin uses a natural cork and wooden stopper.

Commenting on the partnership, Co-founder and Director of Salcombe Distilling Co., Angus Lugsdin says:  “Spending years working at sea and having grown up learning to sail in Salcombe and watching with fascination as a child when the Salcombe Lifeboat was called out,  it’s hard to express just how thrilled I am about the collaboration between Salcombe Gin and the RNLI.  Having spent years offshore and undergoing sea survival training myself, I have the utmost respect for the RNLI and its dedicated volunteers who generously devote their time to safeguarding and rescuing lives at sea, ensuring a safer environment for us all.”

Angus continues: “It fills the Salcombe Gin team with immense pride to join forces with the charity, knowing that the sale of ‘Four Seas’ by Salcombe Gin will contribute to our coastal communities and support the RNLI in their crucial mission.  Furthermore, as part of our two-year partnership, we will also contribute 10% of the net price of every bottle sold of our Salcombe Rum ‘Island Street’ to the RNLI too.”


Mark Dowie, Chief Executive of the RNLI, adds: “We are delighted to be partnering with Salcombe Gin and welcome their kind support.  Salcombe Gin is made in my hometown, so I am hoping for great things!”

Mark continues: “For nearly 200 years, the RNLI has been saving lives at sea.  All of the essential training and equipment for our lifeboat crews and lifeguards is only possible because of the donations we receive from our generous partners and supporters.  Our partnership with Salcombe Gin will raise vital funds to help us continue our lifesaving work.”


The perfect partnership, Salcombe Gin draws influence from the coastal vitality of Salcombe and its shipbuilding heritage.  They produce internationally acclaimed gins at their waterside distillery on Island Street in Salcombe, one of the world’s only distilleries directly accessible by boat.  ‘Four Seas’ by Salcombe Gin joins Salcombe Gin’s outstanding line-up of Salcombe Gin ‘Start Point’, Salcombe Gin ‘Rosé Sainte Marie’, Salcombe Gin ‘Start Point – Offshore Strength’ and their exclusive Voyager Series.

The RNLI is the charity that saves lives at sea. Powered primarily by kind donations, their search and rescue service has been saving lives for nearly 200 years.  Founded upon and driven by their values of selflessness, courage, dependability and trustworthiness, the RNLI has volunteers at its heart. Values shared by generations of supporters who have powered their lifesaving work through their kindness and generosity since 1824.  


The story of the RNLI is one of courage and dedication.  Across their almost 200-year history, RNLI lifesavers have answered the call to rescue, day or night, on calm seas or into ferocious storms.  If someone is in peril at sea, the RNLI will do all they can to save them.  Since the charity launched its first lifeboat in 1824, the RNLI has saved more than 144,000 lives at sea.

For further information about Salcombe Gin, visit www.salcombegin.com, follow Salcombe Gin on Instagram and Facebook. For further information about the RNLI visit www.rnli.org or follow RNLI on Facebook.