Natural fibre rugs add eco-friendly charm to any room in the home (both inside and out) and they’re trending for several reasons, according to The Rug Seller’s design director Daniel Prendergast.
One is because of the array of design options now available for the sustainably-made jute rug – with lots of new products just launched this summer. Jute, sisal and bamboo rugs come in various weaves, textures and sizes; and there really is something to suit every home – whether you want a natural boho vibe, to add a splash of colour or a hard-wearing stylish rug.
Here are the styles that are trending, according to The Rug Seller.
Braided Jute Rugs: Crafted from coiled and stitched jute strands, braided jute rugs provide texture and colour. These rugs can be used to zone an area or layered for an on-trend look for 2024.
PRODUCTS: Prestwich Circular Hand Braided Jute Rug £93.18; Jute circle rug, £84; Zarla Rug in various colours, £85.22
Colourful natural rugs
Hugely popular this year are these classic jute rugs with a modern twist made from durable and eco-friendly jute fibres for a stylish and sustainable feel.
PRODUCTS: Jute Extra Colourful Rug, £285; Flower Jute £98.16 and Spinningfields Circle £78.40 Rugs; Zarla Rug in various colours, £85.22
Bordered Jute Rugs
Add a pop of colour to the natural beauty of jute and sisal with a bordered rug.
Savannah Jute Scalloped Rug, £132.99 Also available: Origins Sisal Woven Border rug, in various colours, £149.99, Bengal Runner (and rug), £150.49
Jute Border Circle Rug, £140 in various colours and sizes.
Reversible Jute Rugs
Perfect for high traffic areas, simply reverse the rug to extend its life even further.
Reversible Sisal Jute Bordered Rug (Urmston), £132.99
Woven Jute Rugs
Made by weaving jute fibres on a loom, these rugs tend to be more refined than braided Jute rugs ranging from simple solid designs to intricate patterns.
Naturals Circles Jute & Cotton Flatweave Rug £83.34; Naturals Squares Jute & Cotton Flatweave Rug £119.06; Ancoats Jute Rug, £83.99, and the Whitefield Jute rug, £91.58
Daniel Prendergast, Design Director at TheRugSeller.co.uk explains why jute rugs and natural fibre floor coverings are so popular:
Sustainability
“Materials like sisal, jute, seagrass and bamboo, are plant-derived and sustainably sourced. Jute is a renewable resource that grows quickly with minimal need for pesticides or fertilisers, and this eco-friendly aspect appeals to consumers who prioritise sustainability in their purchasing decisions.
· Jute: A fast-growing plant fibre that is biodegradable and requires minimal water and pesticides.
· Sisal: Made from the agave plant, it is durable, biodegradable, and grown with little chemical intervention.
· Seagrass: Harvested from marine environments, it is durable, water-resistant, and biodegradable.
· Bamboo: Fast-growing and renewable, bamboo fibres can be processed into soft, durable rugs.
Versatility with style and comfort
“There’s lots of design innovation in this space with lots more shapes and new colour options being introduced, giving this trend a resurgence for 2024. Jute rugs come in various weaves, textures, and sizes, making them versatile for different spaces and decorating preferences. They can be used indoors or in covered outdoor areas, adding to their functional appeal. Their neutral tones complement various decor styles, from bohemian to modern farmhouse.
Natural fibre rugs have a distinct texture that adds warmth and comfort to a room, making them not only visually appealing but also pleasant to walk on barefoot.
Durability and affordability
“Naturally derived fibres are also hardwearing and ideal for high-traffic areas in a home, and it’s relatively cost-expensive to cover a large area, so these textures are appealing to cost-conscious consumers who want sustainably sourced products as well as materials that will last.
Castlefield Jute Indoor Outdoor Rug £48.99; Stockport Natural Hand Braided Jute Rug, £38.87
A huge selection of natural fibre rugs are available at www.therugseller.co.uk