As the evenings draw in, the urge to retreat with a blanket and comfort food for a box set binge session intensifies, as confirmed in a YouGov poll, which revealed that 65 per cent of us prefer staying in at this time of year.

With many of us willing to forgo the expense and inconsistency of restaurant delivery, but not settling for soggy crusts or bland sauces, East Pizzas is here to make sure switching into ‘cosy mode’ doesn’t come at the expense of flavour or quality.

Having perfected the art of making top-class sourdough pizzas from its Edinburgh restaurant, this autumn, the brand is leaning into the ‘fakeaway’ by launching its own premium, pizzeria-quality 72-hour-proved sourdough pizza bases, dough balls and topped pizzas that can be cooked to perfection at home, to help Brits truly delight in the art of staying in.

Introducing: east PIZZAS new cook-at-home 72-hour-proved sourdough range

east PIZZAS has launched a unique 72-hour-proved range of sourdough pizza bases, dough balls and a topped pre-made range of pizzas, delivered to your home.

Made with just three simple ingredients – flour, water and salt – and developed through its honed and toned robust natural fermentation process, east PIZZAS’ bases and dough balls deliver a light and flavour-packed foundation for any homemade pizza.

The pizza bases are ‘blank canvases’ delivered ready-to-top, and the dough balls are ready to stretch and shape for those who want more interaction with the process. The pre-made pizzas come in ten mouth-watering flavour options all topped with high-quality ingredients on east PIZZAS’ handmade 72-hour-proved sourdough bases. The range includes: Margarita, Pepperoni, Spicy, Meat Feast, Ham and Pineapple, Tomato and Aubergine, Three Cheese, Ham, Artichoke and Black Olives, Vegan Margarita and Vegan Tomato and Aubergine.

All products are as practical as they are delicious: staying fresh for up to three days in the fridge or three months in the freezer, so you can always have quality pizza bases, dough balls or ready-made pizzas to hand.

Designed for oven-ready simplicity, they crisp up beautifully whether baked in a standard oven, pizza oven or using clever kitchen hacks like a cast-iron pan or pizza stone.

It’s the perfect solution for nights when you want the satisfaction of a proper pizzeria-style pizza.

How to ‘fakeaway’ like a pro: east PIZZAS’ top hacks for creating the perfect pizza

Preheat properly – get your oven (or stone) up to the highest safe temperature (usually ~220 °C / 425–450 °F) before sliding the pizza in.
Less is more – avoid drowning your base in sauce or heavy toppings; a few quality ingredients go further in keeping the base crisp.
Par-bake trick – for wetter toppings (like fresh tomato or soft cheese), give the base 3–4 minutes in the oven bare, then add toppings and finish the bake.
Steel or stone are your friends – direct heat from beneath helps replicate pizzeria charring.
Broil finish – a final minute under a hot grill (or flame) brings that charred finish to life.
Freeze smart – if you’re building a pizza bank, top and wrap each pizza individually so you can bake one (or two) later without exposing others.

These tricks combine the ease of a ready base with the control of a personal pizza chef – exactly the kind of resourcefulness we need on colder, darker nights.

Save dough by buying dough

Available for nationwide delivery from www.eastpizzas.com, prices start from £8.99 for the ready-topped pizzas, £15.00 for a pack of four 12-inch sourdough pizza bases and £37.00 for a pack of 16 dough balls, with larger bulk packs available offering even better value.

All orders over £25 include free UK mainland delivery, with a small surcharge applied to Scottish Islands and Northern Ireland, ensuring customers can stock their freezers and enjoy authentic sourdough pizza whenever the craving strikes.