cornwall holiday

Cornwall Comes Top of British Staycations

Tuesday 11th Jun 2024 |

More than three-quarters will holiday in the uk this year – with Cornwall the top staycation destination

More than three-quarters (77%) of British travellers will take at least one holiday in the UK this year, according to Sykes Holiday Cottages’ latest Staycation Index report.

In a poll of 2,000 UK adults commissioned for the report, Sykes also found that more than four in 10 (42%) people in the UK are planning a staycation for their main holiday this year instead of going abroad.

British travellers plan to spend an estimated £1,070 on their main summer holiday in the UK, including accommodation and spending money, meaning domestic tourism will boost the UK economy by an estimated £30.3 billion this summer1, up from £28 billion in 2023.

Renowned for its charming coastal towns and beautiful beaches, Cornwall is the most popular place to visit in 2024. It has reclaimed the top spot this year after Yorkshire was found to be the most popular destination last year.

The Scottish Highlands and Islands, along with London, closely follow in the list of sought-after locations British holidaymakers most want to visit this year, with Devon and Yorkshire rounding out the top five.

Other places continue to gain popularity, with North Wales moving from nineth to seventh place this year, and Dorset entering the top 10.

Top 10 staycation destinations in 2024:

RankingDestination
1Cornwall
2Scottish Highlands and Islands
3London
4Devon
5Yorkshire
6Cumbria
7North Wales
8Norfolk
9Dorset
10Isle of Wight

The ease that comes with travelling in the UK is the main reason cited for choosing a staycation over a foreign trip, followed by the fact people find it less stressful and that it’s cheaper than travelling overseas.

The agency’s Index also noted that a trend towards taking shorter getaways more often is contributing to this growth, with Sykes’ short break bookings up 44% this year. The average adult will take three British breaks in 2024, with more than a third (35%) saying they prefer shorter getaways to fewer, longer holidays.

Experiencing more locations, enjoying more regular escapism, and the fact they’re easier to do with a busy schedule are the top reasons for choosing shorter breaks.

Graham Donoghue, CEO of Sykes Holiday Cottages, said: “We are hoping for another bumper year – and summer – for UK travel with more than three-quarters of Brits planning a staycation in 2024, up from three-quarters who did so last year. With each of these travellers spending on accommodation, food and drink and other experiences, this represents a significant boost to the UK economy and local communities throughout the country.

“This year, more so than ever, we’re seeing a desire for more regular escapism and a thirst for new adventures close to home. Getaways in the UK offer a perfect blend of experience, convenience and affordability, making them an excellent choice for people looking to explore and enjoy the beauty of their own country – whether over week-long holidays or long weekend trips.”

Cottage-style holiday homes are the most popular type of staycation this year, with luxury hotels coming top last year. More than half (54) of travellers will book a holiday purely based on the accommodation rather than the location.

According to the data, coastal and countryside walks are travellers’ favourite UK holiday activity, along with exploring local attractions and enjoying pub lunches.

Aside from visiting the more well-known areas, 36% of people plan to travel to locations off the usual tourist trail. Somerset, Argyll and Bute, and Kent are among the lesser-visited places staycationers would most like to venture to, with 65% saying they get satisfaction from uncovering hidden destinations or attractions.

Graham Donoghue added: “There are so many options available to British travellers when it comes to staycations, from picturesque countryside retreats to vibrant city breaks. Although Cornwall is the most popular destination this year, there are lots of other, more unsung locations that shouldn’t be missed.”

To view the full Staycation Index report, visit: https://www.sykescottages.co.uk/blog/sykes-staycation-index-2024/

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