There’s a lot to be said for how useful machines can be – at least when it comes to manual and repetitive tasks. As we stand at the brink of the Fourth Industrial Revolution, now is the time to start thinking about where humans should make the most of AI’s abilities and where to retain more control.

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User Experience (UX) design is an integral part of our digital interactions. It’s the process of designing digital or physical products that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product and making sure they find value in what you’re providing.

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