Wholesale activewear is not only a staple of social media mavens but also a must-have part of any inventory mix going forward. Here are some of the major ways that activewear is being used to shape current fashion trends, as well as how you can leverage them to generate revenue for your storefront

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Fashion’s most influential houses have already crowned purple the new power hue. On the AW25 runways, Valentino, Miu Miu and Gucci leaned into striking shades of violet, lilac and orchid, featuring everything from oversized knits and glossy handbags to knee-high boots and tailored outerwear.

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