As travellers look to escape the crowds and avoid the impacts of over-tourism, there’s a growing trend toward exploring lesser-known beach destinations for summer holidays.
This shift is driven by a desire to uncover new, authentic spots that offer unique experiences away from the typical tourist hotspots. In fact, 68% of adults are considering alternative European holiday destinations for 2025 to steer clear of overcrowded areas. *
In response to this rising trend, travel experts at Planet Cruise are revealing the up and coming beach destinations for 2025, offering exciting new options for those seeking a more peaceful and authentic coastal getaway.
Folkestone Beach, United Kingdom
Folkestone Beach in the UK is quickly gaining attention as an up-and-coming beach destination for the summer, reaching 383k searches on TikTok, which has increased by 43% over the last 7 days according to Google Trends. The surge in interest signals a growing recognition of Folkestone’s unique charm as a coastal getaway, particularly among Londoners. Located along the beautiful Kent coast, Folkestone offers visitors a mix of stunning beaches, a picturesque harbour, and easy access to the nearby White Cliffs of Dover, making it a perfect spot for both relaxation and exploration.
There’s plenty to do in Folkestone, whether you’re looking to enjoy the beach or immerse yourself in local culture. The beach is ideal for sunbathing, swimming, and leisurely walks, while the nearby creative quarter offers art galleries, independent shops, and cosy cafes. Visitors can also explore the charming Folkestone Harbour Arm, which boasts great restaurants, bars, and stunning views of the sea.
Ksamil, Albania
Searches for ‘Ksamil things to do’ and ‘Ksamil Albania hotel’ have both increased by 1000%+ this month, and the coastal village of Ksamil has been branded ‘the Maldives of Europe’, owning to its white sand beaches and crystal clear waters.
Situated in the riviera of Southern Albania, there are plenty of beaches near the village to explore, with an array of restaurants and bars littering the coastline. Spend some time exploring Ksamil’s nearby islands, with the closest one just a swim away or easily accessible by pedal boat. In addition to its stunning beaches and clear waters, Ksamil is ideally situated for those wanting to explore the surrounding natural beauty and historical sites. Just a short drive away is the UNESCO World Heritage site of Butrint, an ancient Greek and Roman city that offers a fascinating glimpse into the past.
Budva, Montenegro
With its stunning coastline, crystal-clear waters, and charming Old Town, Budva is growing in popularity. Searches for ‘Montenegro summer’ has seen a 1000%+, and Budva beaches itself has experienced a surge in interest, with searches rising by 112% this month.
Relax on Mogren Beach or Jaz Beach, or take a boat trip to explore nearby coves and islands. Budva is also famous for its vibrant nightlife, with an array of beach clubs, bars, and restaurants offering everything from casual beachside cocktails to upscale dining experiences. For those interested in history, the Old Town (Stari Grad) provides a mix of ancient architecture, charming streets, and historical landmarks to explore.
Paros, Greece
Paros is quickly emerging as one of the top beach destinations for 2025, recognised by American Express Travel as a Trending Destination for 2025, Paros is drawing attention for its blend of stunning beaches, charming villages, and authentic Greek atmosphere.
There’s plenty to do on this idyllic island, from relaxing on the golden sands of Kolymbithres and Santa Maria beaches to exploring the quaint streets of Parikia and Naoussa. Paros also offers excellent water sports opportunities, including windsurfing and kite surfing, thanks to its perfect coastal winds. Whether you’re interested in history, with ancient ruins and traditional architecture, or seeking adventure on the crystal-clear waters, Paros is becoming the ideal beach destination for those looking for a laid-back Greek island escape.
Puerto Escondido, Mexico
Puerto Escondido is fast becoming one of the most sought-after beach destinations for 2025. According to Airbnb, it’s seen the largest surge in new bookings across all their destinations this year, reflecting its growing popularity. Known for its laid-back vibe and beautiful beaches, Puerto Escondido is attracting travellers looking for a more relaxed, authentic alternative to more crowded tourist hotspots.
There’s no shortage of things to do in Puerto Escondido, whether you’re a surfer drawn to the world-famous Zicatela Beach or someone who wants to unwind on the serene shores of Carrizalillo Beach. The town is also a hub for nature lovers, offering opportunities for turtle watching during the nesting and hatching periods from June to December, hiking through lush jungles, and exploring nearby lagoons. With its combination of natural beauty, rich local culture, and a welcoming atmosphere, Puerto Escondido is quickly establishing itself as a must-visit destination for 2025.
Goa, India
Goa is quickly becoming a top beach destination for 2025, with its growing appeal reflected in a significant rise in searches on platforms like TikTok. Interest in ‘Goa nightlife’ is up by 300%, indicating a surge in popularity among travellers. Known for its vibrant mix of natural beauty, rich culture, and lively atmosphere, Goa continues to captivate tourists looking for a blend of relaxation and adventure.
In addition to its iconic beaches, where visitors can enjoy everything from water sports to sunbathing, Goa offers a wide range of activities. Explore its historic Portuguese architecture, indulge in world-class cuisine, or experience its lively nightlife scene with beach parties and trendy bars. For those seeking a more tranquil experience, Goa also boasts scenic nature trails, wildlife sanctuaries, and peaceful, yoga retreats, making it an ideal destination for a variety of travellers.
Taghazhout, Morocco
Taghazout, Morocco, is rapidly gaining popularity as an up-and-coming beach destination for 2025, with a 75% increase for searches in the area this month. Known for its laid-back vibe and surf culture, Taghazout offers the perfect blend of stunning beaches, picturesque landscapes, and a thriving local scene. It’s becoming a favourite among travellers looking for an authentic yet modern Moroccan beach experience, and with its rising demand, it’s expected to be a hotspot for the upcoming travel season.
Visitors to Taghazout can enjoy world-class surfing on the area’s renowned breaks, such as Anchor Point, or simply relax on the golden sands and take in the serene surroundings. The nearby town of Essaouira, also growing in popularity with a 10% increase in searches since January 2023, is another must-visit spot in Morocco. The region offers a mix of culture, history, and coastal beauty, with a vibrant medina, charming streets, and fresh seafood. Whether you’re into surfing, exploring local markets, or simply soaking up the Moroccan sun, Taghazout and Essaouira are quickly establishing themselves as top beach destinations for 2025.
El Nido, Philippines
El Nido in the Philippines, is seeing a huge surge in interest and is set to be one of the top beach destinations for 2025, with a dramatic rise in interest. Searches for ‘Philippines beaches’ have surged by over 1000%+ on Google Trends in June, and El Nido specifically has been increasingly popular with travellers this year. This growing attention reflects the area’s natural beauty, offering travellers a pristine tropical escape with crystal-clear waters, dramatic limestone cliffs, and vibrant coral reefs.
Visitors can explore its stunning lagoons, go island-hopping to discover hidden beaches, and snorkel or dive among diverse marine life. For those looking to relax, El Nido offers tranquil spots for sunbathing and seaside dining.
Waikiki Beach, Hawaii
Waikiki Beach in Hawaii is experiencing a surge in popularity as an up-and-coming beach destination for 2025. Recently, searches for “Waikiki Beach” on TikTok have soared by 70%, with 847k searches in just the past 7 days, reflecting growing interest in this iconic Hawaiian hotspot. Known for its golden sands, clear turquoise waters, and stunning views of Diamond Head, Waikiki continues to capture the attention of travellers looking for both relaxation and adventure.
Waikiki offers something for everyone, from its world-class surfing waves, perfect for beginners and pros alike, to the vibrant beachfront promenades filled with shops, restaurants, and bars. Visitors can take a leisurely stroll along Kalakaua Avenue, explore the Waikiki Aquarium, or enjoy a sunset sail for a breathtaking view of the coastline.
Seven Mile Beach, Jamaica
Seven Mile Beach in Jamaica is quickly emerging as a must-visit beach destination for the summer, with a dramatic 1000%+ increase in TikTok searches in just the past week, totalling 285k searches. Known for its breath-taking beauty, this long stretch of golden sand and crystal-clear waters has become a favourite spot for travellers seeking a tropical paradise. The surge in searches highlights growing interest in Jamaica’s coastline, making it one of the hottest destinations for beachgoers looking for sun, sea, and relaxation.
Seven Mile Beach offers a variety of activities for all types of travellers. Visitors can enjoy water sports like jet skiing, parasailing, and snorkelling, or simply unwind on the beach with a refreshing cocktail. The area also boasts a vibrant nightlife scene, with beach bars and restaurants serving up delicious local cuisine. For those seeking adventure, excursions to nearby attractions like the famous Dunn’s River Falls or the vibrant town of Negril are just a short drive away.
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