After a year of super-sweet vanilla scents dominating the fragrance scene, beauty experts predict almond fragrances are set to take centre stage in 2025.
Maria Mukaranda, Beauty Editor at Cosmetify, explains: “Almond scents are the ultimate cosy companion to help us power through the last of winter.
“That said, they are highly versatile. If you choose a fragrance with the right complimenting notes, you can rock it all year round.”
To help us embrace this transition, Maria shares her expert tips on incorporating these trending scent profiles into your daily routine.
Why are these scents suddenly trending?
Almond scents are deeply nostalgic. When we think of beloved childhood treats and home-baked goods, many of the standouts belong to the almond category, such as Battenberg cake, macarons, and biscotti.
“These scents trigger memories from our youth, which is part of the reason they are having their moment in 2025.
“They’re also incredibly versatile. While fragrances with almond top notes are perfect for winter, almond is subtle, meaning it works beautifully as a middle or base note.
“This allows it to pair beautifully with a plethora of other seasonal scents and complement a variety of looks, whether you are going shopping or out for a night on the town.
“Another reason for their popularity is sustainability, which has become a massive priority for beauty consumers.
“Many almond fragrances are crafted with natural ingredients, making them one of the more environmentally conscious choices.”
How can you integrate almond scents into your routine?
“Almond notes can be incorporated into your routine in various ways. The beauty of these fragrances is that their impact can be as subtle or as bold as you like.
“If you love gourmands but sometimes find them overpowering, try gently spritzing your hairbrush with the fragrance and combing it through your hair. This gives your locks the luxurious scent of a premium shampoo and leaves a delicate scent trail wherever you go.
“If you want to maximise the longevity of your almond scents, apply them to your clothes rather than your skin. Fabrics retain fragrance longer since they don’t produce oils that break down the scent.
“For almond fragrances with fruity or floral notes, pair them with a clean, polished, ‘spring girl’ aesthetic for a fresh and put-together vibe.
“Woody almond scents, on the other hand, pair fantastically with bold statement outfits featuring leather details and monochrome colours, creating an edgy and mysterious overall look.”
What are the hottest almond fragrances right now?
“One of the most popular choices at the moment is Vanilla Sex by Tom Ford. This fragrance has warming notes of vanilla, tonka bean, and sandalwood, giving it a luxurious and comforting vibe.
“Another popular option is Marc Jacobs Perfect. This scent combines fruity, aromatic, and woody notes for a long-lasting, perfect-for-spring fragrance.”