aldi ORANGE WINE

ALDI LAUNCHES SUPERMARKET-FIRST ROSÉ-ORANGE WINE BLEND

Monday 15th Apr 2024 |

After seeing a sales uplift of over 1,200% since it first hit stores on 18th March, Aldi’s new ‘viral’ Rosorange Rosé (£9.99, 75cl) has left shoppers on cloud wine. 

The supermarket reportedly saw almost 5,000 bottles fly off the shelves in the first week alone – with sales tripling by the second week.  

Claiming “TikTok viral” status, well-known Influencers have even jumped on the orange-inal hype.  

aldi ORANGE WINE

Lucy Hitchcock aka @PartnerInWine (37.3K followers), comments: “Oh my gosh. That’s so unusual but really quite delicious. The result is this refreshingly dry wine that takes the best of both different styles.”  

While, Married at First Sight UK star, @AdrianSanderson22 (61.4k followers), says: “I’m currently half a bottle down and loving it! F R E S H.  For me, it’s a win.” 

Priced at just £9.99, the pretty, pale pinky-orange coloured wine offers an inviting aroma of tangerine, quince, and apricot. Flavourful, dry, and distinctive with an attractive fruit profile, it’s a tipple that is sure to ap-peel to vino lovers across the nation. 

A “GENIUS” NEW HYBRID WINE

aldi ORANGE WINE

Wine lovers can expect something a little orange-inal this spring, as Aldi welcomes a special rosé-orange wine blend to its own-label range – a supermarket first.

The NEW Specially Selected Rosorange Rosé (£9.99, 75cl) has all the personality of an orange wine, but unlike others of its kind, it comes with a pleasing softness, made possible with the addition of the refreshing rosé.

For shoppers already curious to know what the wine tastes like – the pretty, pale pinky-orange coloured wine offers an inviting aroma of tangerine, quince, apricot, and rose. Flavourful, dry, and distinctive with an attractive fruit profile, it’s a tipple that is sure to ap-peel to vino lovers across the nation.

The unique, hybrid wine, has also got the seal of approval from Mistress of Wine, Sam Caporn – a member of the exclusive Institute of Masters of Wine – who describes it as a ‘genius’ idea.

Sam says of the wine: “By blending two different styles – orange and rosé – you get the best of both worlds; the personality of the orange wine is made more inviting by the freshness and elegance of the rosé. Genius! 

Explaining why this is, Sam says: “The addition of the rosé makes it fresher, more accessible and, in my opinion, much more attractive. Orange wine is a white wine that has spent longer with its skins on, and it can make the wines quite grippy with a very distinct aroma, whereas rosé wine is essentially made the same way as red wine but left on the skins for a very short period. Combining the two contrasting practices makes them both really sing!”

Aldi’s Specially Selected Rosorange Rosé is available in stores and via Click & Collect now.