AI travel planning

28% of Travellers Use AI to Plan Trips — But Here’s Why the Human Touch Still Matters

Monday 01st Sep 2025 |

AI in Travel Planning: Why Human Expertise Is Still Essential

From crafting itineraries to suggesting local hotspots, AI is revolutionizing travel planning, but Travel Expert explains why travelers still need human expertise for a seamless journey.

As the summer travel season peaks, AI is staking its claim as the world’s newest travel agent. According to a recent Kaspersky survey, 28% of global travelers have already used AI tools like ChatGPT and Bard to plan trips, with 96% reporting satisfaction with their AI-crafted itineraries. From suggesting local attractions (70%) to recommending hotels (66%) and restaurants (60%), AI is transforming how tourists design their adventures, saving time and sparking excitement.

But don’t pack your bags just yet: while AI dazzles with ideas, it can’t handle last-mile logistics like airport transfers, luggage handling, or unexpected itinerary changes. Experts warn of AI “hallucinations,” including inaccurate visa guidance or outdated opening hours. Transfeero says this data underscores a crucial truth: AI can plan your trip, but human expertise still ensures you arrive safely, on time, and stress-free.

How AI Is Changing the Way We Travel

Survey data highlights the growing influence of AI on trip planning:

Despite these impressive stats, only a minority trust AI for actual bookings. AI hallucinations, such as inaccurate visa info or outdated attraction hours, remain a risk.

Why Humans Still Matter

“The Crisis & Serendipity Advantage”

AI can flawlessly build itineraries, but it can’t handle real-world curveballs like lost passports, sudden strikes, or medical emergencies. Human travel experts step in instantly to solve problems, reroute plans, and ensure travelers stay safe. At the same time, humans bring the magic AI can’t: introducing last-minute upgrades, hidden gems, and personal touches that turn a trip from a schedule into an unforgettable story.

AI is great for ideas, inspiration, and planning, but it can’t provide physical services:

  • Airport transfers and luggage handling
  • Last-minute itinerary changes
  • Personalized travel assistance or local problem-solving

Transfeero emphasizes that AI should complement, not replace, the human touch in travel.

Tips & Recommendations for AI-Enhanced Travel

  • Use AI for Inspiration, Not Execution: Generate itineraries, restaurant suggestions, and day plans.
  • Double-Check Critical Info: Verify visa requirements, opening hours, and local rules with official sources.
  • Combine AI With Human Services: Book local transfers, guided tours, or airport pickups with trusted providers.
  • Customize Your Trip: Adjust AI suggestions based on personal preferences, mobility needs, or travel style.
  • Track Real-Time Changes: AI won’t always detect sudden closures, strikes, or weather issues. Apps and human agents still essential.

“AI tools are fantastic for generating ideas and streamlining the planning process, but they can’t carry your luggage or navigate the unexpected. Travelers using AI often overlook last-mile logistics like airport transfers, luggage handling, or local adjustments that require human intervention. At Transfeero, we complement AI planning by ensuring every aspect of a trip, especially on-the-ground logistics, is seamless. By combining AI-generated itineraries with our real-world expertise, travelers enjoy both efficiency and peace of mind. AI can suggest what to do, but humans make sure you actually get there safely, on time, and stress-free,” says Travel Expert, Andrea Platania from Transfeero.

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