PUT A SPRING IN YOUR STEP WITH THE LAKRIDS BY BÜLOW EASTER COLLECTION

The gourmet Danish confectionery brand is leaping into spring with the launch of its chocolate coated liquorice EASTER collection

As we say goodbye to another winter and enter into a new season, the LAKRIDS BY BÜLOW EASTER collection is the perfect way to celebrate those quirky Easter traditions with the ones you love.

LAKRIDS BY BÜLOW introduces a brand new flavour for the 2023 Easter range: CRUNCHY TOFFEE, alongside A – THE ORIGINAL and the returning beloved classic CRISPY CARAMEL. The ÆGGS are joined by a beautiful new SPRING SELECTION BOX, the perfect joyful gesture that is guaranteed to make you fall in love with liquorice. The range is available to purchase at lakridsbybülow.co.uk and select retailers from 23rd February 2023.

Forget about the typical chocolate Easter eggs, as LAKRIDS BY BÜLOW’s unique ÆGGs are making a comeback to perfect the easter experience for liquorice lovers. The new CRUNCHY TOFFEE flavour is a creamy sensation, guaranteed to put a spring in your step. The luscious combination includes soft milk chocolate, rich French butter and cream with little chunks of crispy sweet caramel wrapped around a core of salty liquorice – you simply can’t have just one.

The popular CRISPY CARAMEL returns with a stylish new look for 2023. Bite into a beautifully speckled shell and let your palette ooze over a mix of silky dulce chocolate, blended perfectly with raw liquorice powder and a core of soft lavish liquorice, enriched with flakey sea salt to elevate the flavours.

LAKRIDS BY BÜLOW’s luxurious classic A – THE ORIGINAL is introduced in ÆGG form this Easter, combining soft liquorice with a creamy milk chocolate coating, dusted with liquorice powder. The combination of sweet liquorice, exclusive milk chocolate and fine liquorice powder is, according to many, instantly addictive.

If looking to spread the liquorice love this Easter, the new SPRING SELECTION BOX contains seven delicious flavours of chocolate coated liquorice. This includes its two limited edition Easter flavours, as well as a range of beloved favourites including SALT & CARAMEL, TWISTED BANANA and COCONUT. The SPRING SELECTION BOX is the perfect Easter treat to gift to a loved one or present at the end of a big Easter feast to spread festive cheer.

The seasonal flavours will also be available in jars, both individual and MIXED. The collection includes ‘peel off’ labels, featuring both the Easter design and a design underneath to match each product. This allows you to easily change your packaging to make your lovely liquorice last well beyond the Easter season!

As with all LAKRIDS BY BÜLOW products, The EASTER collection has been created with sustainability at the forefront of mind. LAKRIDS BY BÜLOW is the first confectionery company in the world to use 100% recycled plastic since 2019.

Producing all liquorice products in Copenhagen, LAKRIDS BY BÜLOW is thrilled to announce that since 2020, the factory has run on 100% green energy.

LAKRIDS BY BÜLOW is on a mission to make the world love liquorice – a mission that might seem hopeless some days, but with spring adding life and beauty to all there is,  a new beginning could be in the cards for all of the haters.  Spreading the joy of the Nordic flavour around the world, LAKRIDS BY BÜLOW is available in prestigious UK stores including Selfridges, Fenwick and Harvey Nichols.