Social Media Marketing Facts That Will Take You By Surprise

Tuesday 21st Feb 2023 |

Social media marketing involves the use of social media platforms like Facebook, Instagram, and Twitter to carry out marketing activities.

Whatever may be the business you are running, marketing on social media is a great way to attract customers. The low-cost and high results have made social media marketing popular among businesses today.

If you were not sure whether to invest in social media marketing, then this article will help you decide. We present to you some amazing facts about social media marketing. These facts will take you aback and make you understand the power of social media marketing.

Image via Dreamstime Stock Photos

Best Social Media Marketing Facts

  1. Maximum reach

Nearly 4.9 billion people use social media. 52% have two or more social media accounts. This ensures marketers can find their target audience on social media easily. A top reason why social media marketing is essential in today’s world.

  1. About users

On average, a social media user in the US spend 2.7 hours every day using social media. Since people spend nearly 3 hours a day on social media, with effective marketing you should be able to reach out to them. While youngsters are more prolific in their use of social media, older people are also active. A surprising fact that is more people in the 50 to 64 age group use Facebook than those in the 18 to 25 age group.

  1. The top platform

As a marketer, you need to choose the right platform to engage with potential customers. One way is to use a platform where you will find most of your target audience. You also need to know the popularity of platforms before deciding. Facebook remains the most popular social media platform.

Among adults in America, 58% use Facebook. This is not 58% of internet or social media users, but 58% of all adult Americans, which is a huge figure. Among internet users who use only one social media account, 79% prefer Facebook. This makes it vital for brands to have a presence on Facebook.

  1. Getting engagement

Social media marketing is not just about posting content. It is very important to get engagement that is likes, comments, and shares. Engagement helps to define how successful a marketing campaign has been. Of the social media portals, YouTube offers the highest engagement. The average time on YouTube is 227.82 minutes with an average of 2.99 pages being visited. The bounce rate of YouTube is just 43.19%.

  1. Content reach

Content is king and nowhere is this proved than social media. Users of social media consume content in a big way. In one day, 3.2 billion images are shared. More than 720,000 hours of video are shared in a single day. In the US, 59% of Whatsapp users and 53% users of Facebook post content every single day.

  1. Influencer marketing

Influencer marketing is popular and used by companies to reach out to followers of online celebrities. The most preferred channel for influencer marketing is Instagram. 73% of marketers use Instagram for influencer marketing. In 2022, the value of the influencer marketing industry was a huge $16.4 billion.

  1. Brand and campaign

More than 10 million brands have advertised on Facebook showing how popular the platform is for advertisers. 73% of marketers have indicated that they believe social media marketing is either effective or very effective in achieving results. Ads worth of nearly $40.3 billion was invested on social media platforms by marketers. Ad spending is reportedly growing at 10% per year.

50% of Instagram users surveyed have reported that they would be interested in a brand after seeing its ads. This shows that spending on ads is a good idea. 50% marketers in a survey said that they plan to increase social media marketing costs next year.

However, a surprising fact is that despite the reach and popularity of social media, hardly 26% of brands have integrated social media in their strategy. It is vital that brands make social media marketing a key part of their business strategy. Social commerce refers to doing business over social media and the revenue from this channel has crossed $30 billion. It is expected that by 2025, the value will go up to $80 billion.

When it comes to B2B marketing, 54% marketers have reported success by using the popular professional platform LinkedIn. In fact, 4 out of every 5 leads comes from LinkedIn. This shows how vital it is for B2B platforms to use LinkedIn for social media marketing.

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