Rolex Models

5 Rolex Models That Are ‘All-Time’ Favourites 

Wednesday 28th Feb 2024 |

When you think of Rolex, you imagine luxury. Given the impeccable reputation, recognition and prestige the brand has built over the years, it’s no surprise that Rolex watches are the most coveted in the world. Rolex has released a range of timepieces to fill every taste, preference and niche, all with various styles and characteristics. 

While it’s no secret that the watches produced by the Crown are all valuable and popular, we often get asked which models stand out as the most desirable. With that in mind, we’ve carefully curated a list that explores the most loved Rolex watches of all time. Without further delay, let’s begin. 

5 Most Desirable Rolex Watches Of All Time 

  1. Rolex Submariner ‘Smurf’ Ref. 116619 
Rolex Models

Topping the list is the iconic Rolex Submariner ‘Smurf’, loved by countless collectors for its dramatic look. This highly desirable sports watch has an 18ct white gold body and a distinct blue bezel and dial. Wider lugs, bigger Crown, a unidirectional rotating bezel fitted with a ceramic insert, thicker hands, larger hour markers – basically everything beefy, chunky and incredibly luxurious is what the Smurf is all about.   

Things that make it desirable:                                                                            

  • Bold visual                                                                                    
  • Precious metal                                                                            
  • Iconic cerachrom blue bezel                                                    
  • Lacquered blue maxi dial                                                           
  • Released in 2008 to celebrate Rolex’s 100th anniversary    
  1. Rolex Submariner ‘Hulk’ Ref. 116610LV 
Rolex Models

Next on the list is the model everyone knows the brand for and immediately thinks of when referring to Rolex – the ‘Hulk’. Aptly named, the watch sports a striking green face and bezel that immediately grabs the attention. The dynamic appeal and brilliant functionality make this green-faced Rolex an icon. If we were to use three words for the Hulk, it’d be – durable, practical and flexible. Not just collectors and enthusiasts but those who aren’t particularly taken by Rolex can see the appeal. 

Things that make it desirable: 

  • Green ceramic bezel 
  • Green sunburst finish dial 
  • Fashionable & Sporty 
  • Highly sought-after on the secondary market 
  • Great investment 
  1. Rolex Cosmograph Daytona ‘Panda’ Ref. 116500LN 
Rolex Models

Ask about the most expensive Rolex sold at an auction or the most coveted timepiece of the past couple of decades; it’s the Daytona. The Rolex Daytona ‘Panda’ Ref. 116500LN is the hero of the collection, with a stout following since 2016. What you get is a robust steel case paired with a steel Oyster bracelet and two dial options topped with a black Cerachrom ceramic bezel. The ‘Panda’ dial with black rings around the three sub-dials is extremely popular, and we’ll be pleasantly surprised if you manage to snag yourself one of these. 

Things that make it desirable: 

  • One of the rarest and most coveted Rolex models 
  • Great investment 
  • Aesthetic allure 
  • Worn by celebrities, famous personalities, rappers and others 
  • Rich heritage as one of the world’s most premier luxury sports watches 
  1. Rolex GMT-Master II ‘Pepsi’ Ref: 126710BLRO 
Rolex Models

The GMT-Master is a travel-focused wristwatch, and the ‘Pepsi’ model is its most popular variant. The allure of the ‘Pepsi’ model is characterised by its striking red and blue ceramic bezel, making it a distinctive and instantly recognisable timepiece. The colours aren’t merely for show but are designed to distinguish between the day/night times of the second time zone. Therefore, beyond its aesthetic qualities, the watch boasts exceptional practicality, precision, durability and innovation. Additionally, the limited availability of the watch contributes to its status as a highly sought-after collector’s item. 

Things that make it desirable: 

  • Distinctive Red & Blue ‘Pepsi’ bezel 
  • Dual time zone feature 
  • Highly sought-after 
  • Incredible power reserve of 70 hours 
  • Versatile accessory 
  1. Rolex Yacht-Master 40 Ref.126655 
Rolex Models

The Yacht-Master is a high-end luxury sports watch, and the Ref. 126655 was the first Rolex to sport a rubber strap. It is also the first Rolex model to come in three sizes – 35mm, 40mm and a special ladies’ version, further increasing its popularity among collectors and buyers. The matte black rubber strap, combined with the black cerachrom bezel and rose gold body, adds just the right amount of luxury. Meant and designed for open seas, this Yacht-Master performs highly while reassuring durability. Overall, it’s a fantastic all-rounder wristwatch. 

Things that make it desirable: 

  • Beautiful large profile 
  • Elegant aesthetics 
  • Oysterflex bracelet innovation 
  • Bidirectional rotatable functional bezel 
  • Good investment 


Rolex has firmly held on to its position as the most iconic watchmaker of the past 100 years, and it is safe to say that it’d continue to remain so for the next 100 years and beyond. Whether you like the intricacy of complex watches or just wish to include a piece of Rolex in your collection, it’s safe to conclude that Rolex has it all under its cover. 

Remember, the best thing about Rolex watches is that they last forever, persisting through changing trends and styles. While fashion preferences ebb and flow, the unwavering timekeeping precision and prestige that define Rolex remains constant. So, regardless of the model you choose, you’re guaranteed to own a collector’s item. 


In the world of luxury timepieces, Rolex has consistently set the standard for excellence. The 7 ‘All-Time’ favourite models we’ve explored are not just watches; they are timeless companions that have witnessed moments of triumph, exploration, and achievement. 

If you’re a watch connoisseur and enthusiast looking to add another piece from this mighty brand to your collection, this is a good place to start. Happy Shopping!