The best UK attractions for every personality, from adventurers to sightseers

Monday 08th Apr 2024 |

Leonardo Hotels researched the best UK attractions across the country, breaking them down by cultural significance, iconic landmarks, and breathtaking natural landscapes.

43% of Brits prioritise sightseeing when choosing an attraction

The survey asked 500 Brits what kind of staycation-er they consider themselves to be.

  • 43% considered themselves ‘Sightseers’, wanting to view the most iconic sites in their city of choice, such as castles and famous landmarks.
  • 39% of those surveyed were ‘Adventurers’, preferring to explore scenic trails and natural beauties such as mountains, beaches, and UNESCO Sites.
  • 18% identified as ‘Culturalists’, keen to experience culture and history during their staycation, often visiting museums and galleries.

The best UK attractions for Sightseers

RankAttractionRatingReviewsLocationScore
1London Eye4.5169,470London97
2Buckingham Palace4.5162,602London95
3Tower Bridge4.8149,483London94
4Trafalgar Square4.6120,424London83
5Tower of London4.6100,383London78
6Edinburgh Castle4.690,125Edinburgh75
7Windsor Castle4.752,545Windsor64
8Royal Albert Dock Liverpool4.748,917Liverpool63
9Stonehenge4.551,112Salisbury62
10The Roman Baths4.631,388Bath57

The London Eye takes the top spot with a score of 97/100. The world’s largest cantilevered observation wheel boasts an average rating of 4.5 across 170,000 reviews.

Buckingham Palace follows in second place with a score of 95/100. It has an average rating of 4.5 across 162,000 reviews.

London’s iconic Tower Bridge follows in third place with a score of 94/100. The world-famous attraction boasts a high rating of 4.8 across 149,000 online reviews.

Other notable mentions from the list include Edinburgh Castle, with a score of 75/100, Liverpool’s Royal Albert Dock, scoring 63/100, and Stonehenge, with a score of 62/100.

The best UK attractions for Adventurers

RankAttractionRatingReviewsLocationScore
1Giant’s Causeway4.724,382County Antrim98
2Whitby Beach4.76,654North Yorkshire63
3Malham Cove4.95,102North Yorkshire62
4Brimham Rocks4.85,524North Yorkshire61
5Perranporth Beach4.85,222Cornwall60
6Durdle Door4.85,067Dorset59
7Weymouth Beach4.75,488Dorset58
8Sandbanks Beach4.74,862Dorset57
9Loch Lomond4.82,698Dunbartonshire54
10Ben Nevis4.82,206Inverness-shire53

In first place is the UNESCO World Heritage Site, the Giant’s Causeway, located in County Antrim, Northern Island. Scoring 98/100, the site has an average rating of 4.7 across 24,000 visitor reviews.

Whitby Beach in North Yorkshire follows in second place with a score of 63/100 for its two miles of golden sands. The beach has an average rating of 4.7 across 6,600 reviews.

Malham Cove, located in North Yorkshire, follows in third place with a score of 62/100. The curving amphitheatre-like cliffs boast a rating of 4.9 across 5,000 reviews.

Brimham Rocks, North Yorkshire, takes fourth position with a score of 61/100. The impressive rock formations boast a rating of 4.8 across 5,500 reviews.

Finishing off the top five with a score of 60/100 is Perranporth Beach, located in Cornwall. The beach has an average rating of 4.8 out of five stars across 5,200 reviews.

The best UK attractions for Culturalists

RankAttractionRatingReviewsLocationScore
1The British Museum4.7147,186London99
2Science Museum4.564,382London69
3Victoria and Albert Museum4.754,454London67
4National Museum of Scotland4.844,615Edinburgh66
5The National Gallery4.747,219London65
6National Railway Museum4.725,875York58
7Beamish, the Living Museum of the North4.821,624Newcastle57
8Natural History Museum4.724,558London56
9Kelvingrove Art Gallery and Museum4.719,200Glasgow55
10Tate Britain4.718,294London54

The British Museum, the largest museum in the UK, comes out on top with a score of 99/100 thanks to an average visitor rating of 4.7 across 147,000 online reviews. This is followed by the National Science Museum, also located in London, with a score of 69/100 and an average rating of 4.5 across 64,000 visitor reviews.

The Victoria and Albert Museum, the world’s largest museum of decorative arts, takes third place with a score of 67/100 and an average rating of 4.7 across 54,000 reviews.

The National Museum of Scotland, located in Edinburgh, takes fourth place, with an impressive rating of 4.8 across 44,000 online reviews.

Completing the top five is the National Gallery, in London, home to one of Vincent Van Gogh’s world-famous sunflower paintings. The art gallery has an average review rating of 4.7 across 47,000 reviews.