Looking ahead to 2025, travel is evolving towards deeper connections, spontaneity, and unique experiences.
Boris Simm, Vice President Operations at Ruby Hotels, shares his insights into the top trends shaping travel for the coming year.
1. The New “Micro Getaway” – Making the Most of Long Weekends
As more people embrace flexible work arrangements, the traditional weekend breaks are transforming into “micro getaways” – long weekends that combine relaxation with exploration. By simply adding a Friday or Monday, travellers are getting more out of their weekends without fully disconnecting from work. Ruby’s central locations are designed to make these quick escapes comfortable, spontaneous, and easy. With Amsterdam just a short flight from the UK, Ruby Emma is a good place to start.
2. Tune-In Tourism – Travelling to the Rhythm of Live Music
Music is becoming a mainstay of travel planning. Travellers are increasingly planning trips around live performances, from major music festivals to long-awaited reunion tours. A 2025 highlight will be Oasis’s much-anticipated tour, drawing fans from around the world to cities like Dublin, home to Ruby Molly. This “Gig Tripping” trend combines the thrill of live music with the adventure of discovering new destinations. Ruby’s hotel locations place music lovers in the heart of vibrant cultural hubs, making it easy to enjoy the concert experience and explore the city in style.
3. Multi-Stop Voyages – Discovering More, One City at a Time
Rather than visiting a single destination, travellers are opting for “multi-stop voyages” that allow them to explore several cities in one trip. From Europe’s extensive rail network to short regional flights, it’s never been easier to city hop. Lesser-known gems like Florence and Hamburg are rising stars for travellers looking to go beyond typical tourist spots and become part of the local scene. Ruby’s city hotels provide a consistent yet local experience, perfect for these journey-packed adventures. With a fast train service connecting Switzerland’s main cities, Ruby Mimi (Zurich) and Ruby Claire (Geneva) are a perfect pair.
4. Connection Journeys – Travelling Together, Creating Lasting Memories
With connection and shared experiences with friends and family at the heart of modern travel, “Connection Journeys” are on the increase. Designed for those who want to travel with loved ones, from friend reunions to family escapades, this trend highlights the social side of travel, where trips are planned around bonding and creating memories. Ruby’s inviting spaces are ideal for groups, with large, communal areas to relax in and flexible room options that cater to every type of traveller. For example, the two hotels in Munich, Ruby Rosi and Ruby Lilly, are great for groups to enjoy the city’s social and cultural Oktoberfest with ease.
5. Culinary Pathfinding – Savouring Authentic Flavors
For the food-focused traveller, “Culinary Pathfinding” is all about discovering local flavours and food scenes. From hidden bistros to bustling food markets, this trend reflects a desire for genuine culinary experiences that speak to each destination’s culture. Ruby offers recommendations and local connections, allowing guests to indulge in the most authentic dining experiences and avoid the usual tourist traps. Ruby Hotels’ London properties – Ruby Lucy and Ruby Zoe are good bases to explore London’s diverse food culture. Or Ruby Bea in Florence is a great place to start for incredible Italian dishes.