Crave Magazine


The beach in Ras Al Khaimah with umbrellas and sunbeds.

From lush mangroves, pristine beaches and rugged mountain ranges to diverse accommodation options and massive discounts, there’s plenty to delight UK families planning on visiting Ras Al Khaimah this summer – all thanks to a special holiday campaign running now until 15th September 2021.

Ras Al Khaimah – the UAE’s northernmost Emirate – is offering sun-and-fun starved British families special discounts at 3*, 4* and 5* hotels for a stay of three nights or more with the promise of nature, adventure, sea, golden sands and authentic culture this summer; plus – kids under 12 go free!

WANASA – which means ‘joy’ in Arabic – also offers families complementary ‘Book. Scratch. Win’ scratch cards upon checking into participating hotels, with guaranteed prizes to be won, including:

All families departing from Ras Al Khaimah following a stay of at least two consecutive nights will be entitled to free PCR testing. This offer is valid until 30th September 2021 and applies for departure only.

Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority (RAKTDA), said: “With our diverse tourism portfolio spanning adventure, nature, wellness, family fun, culture and more, Ras Al Khaimah has plenty to offer visitors, from UAE residents planning a staycation to overseas travellers looking to explore. WANASA not only captures what they can experience, but also how they will feel when they stay with us. It capitalises on the positive momentum of previous campaigns, keeping the Emirate top of mind as a must-visit destination,”.

For families that still haven’t made their minds up, here are six incredible WANASA reasons why it HAS to be Ras Al Khaimah this summer!

Everyone wins with prizes galore to keep kids entertained and prices down throughout your stay

Ancient ruins, access to authentic historic and cultural attractions, oyster diving and authentic Bedouin experiences are on offer

Between the earth and the sky, Ras Al Khaimah offers stunning natural landscapes and outdoor pursuits from the beach to the mountain top

Bear Grylls Explorer Camp (BGEC), Jais Adventure Peak (the world’s longest zipline), Night hiking trails, Jais Sky Tour, trekking, hiking and mountain biking can be explored

Deep-sea diving, paddle boarding, jet skiing, private boat hire for the whole family, snorkelling and the thrill of the banana boat

Art galleries, fine art, museums, camel riding, quad biking, mountain picnics, desert barbecues and scuba diving – the choice for families is endless!

As if this wasn’t enough, Ras Al Khaimah is also looking forward to launching 20 new sustainable tourism developments, including a pop-up hotel concept offering cliffside accommodation on the UAE’s highest peak, Jebel Jais; a luxury mountain lodge opening in 2022 and the Bear Grylls Survival Academy, teaching the skills necessary to enjoy the mountains and desert in safety.

WANASA is aligned with the tourism authority’s recently unveiled vision and destination brand – one that reflects the diverse natural outdoor environment. This new identity is inspired by Ras Al Khaimah’s spectacular topography, as well as its cooler summer climate, appealing to the growing segment of travellers who desire something different in the new normal.

It also builds on the authority’s success in promoting Ras Al Khaimah’s unique attributes and safety credentials to visitors, with the Emirate named the Gulf Tourism Capital for both 2020 and 2021 by the Gulf Cooperation Council; recognised as the world’s first ‘safe’ city, certified by Bureau Veritas; and the first Emirate to receive the World Travel and Tourism Council (WTTC) ‘Safe Travels’ stamp.

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