Crave Magazine

Sustainable Beauty Brands

Natural organic SPA beauty products set and eco bags on white background. Sustainable lifestyle concept

Discover The Beauty Brands Helping to Set Sustainable Resolutions For The New Year

The start of a New Year is often a time to reflect and make some all-important changes. If you’re looking to embrace a more ethical and sustainable lifestyle, switch up your beauty regime with the following planet friendly beauty brands that are not only kind on your skin, but kind to the environment, and kick off the New Year with a bang.

Sustainable Beauty Brands  – FAITH IN NATURE

Swap bottle for bar for a zero-plastic hair regime – The average adult washes their hair 3 times per week, meaning their regular 400ml bottle of shampoo will last a family of 4 around 4 weeks. By swapping from a bottle to a zero-plastic bar, giving you the same number of washes, you are reducing your plastic consumption completely, and to top it off use a Faith in Nature Conditioner Bar for a completely plastic free haircare routine.

Try Shea & Argan Shampoo Bar (£5.79) and Shea & Argan Conditioner Bar (£6.99)  Available from

Faith In Nature have also partnered with social change and reforestation charity TreeSisters to plant a tree for everyone online purchase made.



Sustainable Beauty Brands  – FIILS

Harnessing the power of nature, fiils only uses ingredients known for their effectiveness to transform hair and skin. The potent essential oils used in fills formulas are sustainably sourced and expertly hand blended to give you the best hair and skin yet, whilst helping you to do your bit for the planet. Fills are on a quest to redefine beauty and make sustainability stylish, easy and affordable, and with these new must-have bathroom essentials, you can feel cared for from top-to-toe. The fiils range is 100% cruelty-free, with no added parabens, sulphate, or fragrance – just natural goodness, without compromising on quality.

Prices: refill pouches (400ml) from £8-£9.60 when you subscribe (save 20%) or £12 for a one-off purchase.

Available from

Sustainable Beauty Brands  – FAACE

FAACE provide effective solutions to the most common skin problems, from hormonal spots to dehydrated complexions, with face masks that are completely vegan and packaged in recyclable packaging. This year, the brand will also be using bottles made from 60% post-consumer recycled plastic. New launches include Dull Faace, Dirty Faace and Menopause Faace.

Prices from £23 – £29 (100ml) each or £10.00 (30ml)

Available from: Liberty and Cult Beauty





Sustainable Beauty Brands  – TISSERAND AROMATHERAPY

Tisserand Aromatherapy have dedicated years of work to perfecting the art of wellness. Tisserand always use PCR (post-consumer recycled plastic), to ensure they are using up some of the plastic that exists on the planet already. Not only this, all of the paper-based packaging is fully recyclable, making it easier for you to recycle your packaging in the right way. Try their new Nature’s Spa bath and body collection for a more sustainable bath time routine

Prices from: £6.50 – £14.00

Sustainable Beauty Brands  – PEEP CLUB

Making transparent and sustainable choices is at the heart of Peep Club. 100% of packaging is reusable and/or recyclable and products use only PET plastic or aluminium (which is infinitely recyclable – in fact, 75% of aluminium ever made is still in use today, due to its recyclability). The Peep Club Eye Wand doesn’t use batteries specifically because they’re tough to recycle and the brand uses minimal external paper packaging to reduce unnecessary waste.

Prices from £15

Available from

Sustainable Beauty Brands  – MANIFESTO

On a mission to help people feel good about themselves it’s not just Manifesto’s gummies that have a ‘more joy, less junk’ attitude, the entire brand’s ethos is about giving consumers the confidence to take charge of their health and help the planet simultaneously. The gummies arrive in 100% home compostable, plastic-free sachets (made out of sustainably grown eucalyptus) that are tucked inside zero waste tins that don’t just look the part, they’re made from aluminium making them 100% reusable and recyclable.

Price: £39.90 per tin

Available from


Miller Harris are always striving to be more eco-friendly and their newly revamped candle collection is no exception. The rapeseed wax is locally grown for a smaller carbon footprint, while the soybeans that make their soy wax are renewably sourced and biodegradable. All cellophane wrap from the candles’ packaging has also been removed to reduce plastic waste.

Price: £50 each

Available from

Sustainable Beauty Brands  – GREEN PEOPLE

Founded in 1997, Green People have been proudly ‘planet-friendly’ since the very beginning. Known as the ‘sensitive skin experts’, Green People are pioneers in the organic beauty and skincare market. Brand founder Charlotte Vøhtz joined the Soil Association committee in 1999, with the first standards for organic products launched in 2002 Today, the brand’s eco-friendly range of beauty and grooming products are made with up to 99% naturally nourishing organic ingredients, keeping environmental impact to a minimum. Through organic certification, the soil is protected for future generations and the brand can be certain that ingredients are responsibly sourced through honest and ethical farmers; just one example of Green People’s earth friendly credentials.

We’ve selected just a handful of Green People’s most planet-friendly beauty saviours that are not only kind on your skin, but kind to the environment.

The multi-tasker

Meet One Balm – £20.00 (30ml), the ultimate multi-tasking balm and a beauty industry first. This zero-waste botanical balm is presented in a compact wood dust pot that degrades in soil after use, leaving no trace of microplastics behind. The journey to the jar starts in a sustainably grown forest where by-product sawdust is collected. This is then mixed with plant polymers and grass fibre to make a 100% biodegradable pot. This organic multi-purpose balm cocoons skin in a protective layer of nourishing plant actives that calm the skin, making it ideal for everything from shaving and double-cleansing to soothing dry patches.

Stripped back skincare

Green People’s most recently launched range, Nordic Roots, is an organic skin care concept which draws on founder Charlotte’s Danish upbringing and Nordic heritage. Inspired by the beauty of the region’s native flora and fauna, Nordic Roots makes use of a variety of by-product ingredients.  These by-product ingredients are derived from raw, natural materials and are uncompromised by harsh, skin-drying additives such as ethanol and synthetic fragrance. They are naturally nourishing, hydrating and help to slow the skin ageing process while being gentle on the skin.  By-product skincare saves these ingredients from being wasted and makes use of their natural properties, bringing balance to both the skin and the planet. The range includes the Cranberry Micellar Foam – £19.00 (150ml), Hyaluronic Booster Serum – £27.00 (28ml), Apple Complex Moisturiser- £25.00 (50ml) and Marine Facial Oil – £28.00 (28ml).  

 Sustainable Grass Packaging: The Nordic Roots range uses an innovative new sustainable outer packaging solution that is incorporated with 25% grass, offering a clean carton board that is compostable, biodegradable and 100% recyclable

 The ultimate planet-friendly face mask

For a brightening, deep-cleanse that feels good and does good, look to the Coconut Charcoal Purifying Face Mask – £22.00 (50ml). Designed to balance oil production, refine skin texture and absorb pollutants, this certified organic face mask is sustainably produced using by-products that would otherwise go to waste. Green People have found a new life for the coconut shells which are a by-product of other coconut-based products, such as milks and oils. The waste husks are used to create the activated charcoal which serves as the key ingredient in this environmentally-resourceful face mask. Blending Alpine Willow, Bentonite Clay and Oat Lipid with Activated Charcoal, it mattifies the skin, reducing excess oil and resulting spots and breakouts.

Keep your cool with skin friendly natural deodorants

Green People’s certified organic Quinoa & Prebiotics Deodorant – £11.00 (75ml) provides natural protection against odour. Formulated without any trace of aluminium chlorohydrate, this roll-on deodorant contains prebiotics to promote the skins own healthy natural bacterial flora, thereby restricting the odour-forming bacteria. In fact, 93% of testers reported 24 hours of protection. Zinc ricinoleate, a salt from ricinoleic acid works like a sponge, absorbing odour molecules before they can enter the air while potassium alum (a mineral salt from volcanic rock) boasts powerful antibacterial action without blocking pores. Finally, rosemary, aloe vera and shea butter soften, soothe and calm the underarm to prevent irritation, whilst regulating the skin’s acid balance. Skin is left beautifully scented with a fresh citrus aroma. Other formulas include Aloe Vera & Prebiotics Deodorant – £11.00 (75ml), Rosemary & Prebiotics Deodorant – £11.00 (75ml) and for sensitive skins Scent Free Deodorant – £11.00 (75ml)

🌿  Plant-based packaging

Green People are one of the first global beauty brands to offer plant-based packaging made from sugar cane. Entirely recyclable, this packaging offers a sustainablealternative to petrochemical-sourced plastic packaging. For every kilo of sugar cane plastic produced, three kilos of CO2 is removed from the atmosphere.

Many of Green People’s squeezy tube products are now packaged in this innovative material that is made from sustainable, renewable sugar cane plastic. To make it easy to know which products are packaged in sugar cane plastic, Green People have added a sugar cane logo to their product descriptions.

Available from


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