Crave Magazine

Introducing the Baileys scented Mother’s Day bouquet

Baileys scented Mother’s Day bouquet

This Mother’s Day, Baileys is giving people an extra special way to treat themselves or their loved ones, thanks to the  launch of the first-ever ‘Baileys Bloom’: a joyful, bespoke bouquet created in collaboration with boutique florist, Wild At Heart, which can be purchased with a bottle Baileys in a limited edition bundle. 

Mother’s Day is one the most treasured moments for families to treat the ones they love, with Brits spending up to £1.28 billion in 2023 (Statista), however savvy shoppers also want to ensure their hard earned money is going towards a treat that is worth remembering. Millions of flowers are set to be sold on Mother’s Day this year, but just a lucky few will be able to get their hands on this Baileys-inspired bunch via on 27th February – 4th March, while stocks last. 

The ‘Baileys Bloom’ bouquet takes inspiration from the liquid’s sumptuous flavour notes: luscious chocolate, creamy mocha, and velvety peaches and cream. The bouquet is carefully misted with Baileys’ delicious scent and is handpicked and curated by the expert florists at Wild at Heart, creating an unforgettable treat for mothers across the UK. 

For a limited time only, Baileys has also given its iconic Original Irish Cream a new look for Mother’s Day. When fans purchase a Baileys Bloom bundle, the gift will be accompanied by a 70cl limited edition ‘I Love You’ Baileys bottle(s). These limited edition bottles can be purchased directly from The Bar but will also form part of the ‘Baileys Bloom’ Mother’s Day bundle.

Charlotte Gibbon- Director of Gins, Pimms, Baileys and Non-alc at Diageo said, “At Baileys, treating is something to be enjoyed every day, but some moments deserve something extra special, which is why we’ve created the Baileys Bloom in partnership with Wild at Heart for Mother’s Day. Inspired by the nation’s favourite tipple, we wanted to create unique ways for Baileys lovers to treat themselves or their loved ones, while enjoying their favourite Baileys serve: over ice or in a choc-tail, topped with an edible floral garnish.”

The Head Florist  at Wild at Heart said,“Mother’s Day is a wonderfully busy time for us, and we’re delighted to partner with Baileys this year to bring you a gorgeous Mother’s Day gift. Drawing inspiration from the Baileys colourway and signature scent, we have crafted this bouquet with a captivating blend of garden roses and seasonal gems like enchanting peach ranunculus. It is something that feels really unique for gifting loved ones or yourself. We see Baileys as an everyday treat, just like a beautiful arrangement of flowers and so this partnership is a perfect match.”

The limited edition ‘Baileys Blooms’ are available to purchase from 27th February until 4th March  in three sizes at £40 (small bundle, x1 bouquet and x1 ‘I Love You’ 70CL bottle), £60 (medium bundle, x1 medium bouquet and x2 ‘I Love You’ 70CL bottle) and £80 (large bundle, x1 large bouquet and x3 ‘I Love You’ 70CL bottle). They can be delivered across the UK from 7th March, arriving just in time for Mother’s Day celebrations. Each bouquet comes with a 70CL ‘I Love You’ or ‘Treat Yourself’ bottle(s) of Baileys alongside a recipe card, featuring delicious Mother’s Day serves.

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