From the UK’s Botox boom to the UAE’s obsession with regenerative injectables, new global data reveals how the world is redefining beauty in 2025.
A fresh analysis of Google search trends highlights the world’s most in-demand aesthetic treatments. Botox remains the global favourite, topping searches at over 3 million per month in the US alone. Meanwhile, regenerative procedures such as polynucleotide injections, thread lifts, and IV drips are experiencing explosive year-on-year growth across multiple markets.
The data, analysed by beauty and wellness booking platform Fresha, compares search trends in the UK, US, UAE, and Australia, uncovering regional differences in beauty priorities.
| Treatment | UK Searches | US Searches | UAE Searches | AUS Searches |
|---|---|---|---|---|
| Botox | 1,500,000 | 3,000,000 | 35,000 | 337,000 |
| Hair Transplants | 237,000 | 245,000 | 15,000 | 62,000 |
| Colon Hydrotherapy | 209,000 | 164,000 | 2,000 | 52,000 |
| Face Filler | 18,000 | 28,000 | 6,000 | 10,000 |
| Cheek Filler | 15,000 | 17,000 | — | 7,000 |
| Chin Filler | 14,000 | 18,000 | — | 10,000 |
| Dermal Filler | 13,000 | 14,000 | — | 8,000 |
| Fat Dissolving Injections | 8,000 | 5,000 | 2,000 | 3,000 |
| Lemon Bottle Treatment | 7,000 | 6,000 | 4,000 | 3,000 |
| IV Drip | 25,000 | 82,000 | 22,000 | 9,000 |
| Polynucleotide Injection | 19,000 | 44,000 | 18,000 | 7,000 |
| Thread Lift | 17,000 | 38,000 | 15,000 | 6,000 |
| Hyaluronic Acid Filler | 15,000 | 26,000 | 8,000 | 5,500 |
| Juvederm Filler | 14,000 | 33,000 | 6,000 | 5,000 |
| Restylane Filler | 12,000 | 28,000 | 5,000 | 4,500 |
| Plasma Fibroblast Therapy | 10,000 | 22,000 | 4,000 | 3,800 |
| Xeomin | 8,500 | 19,000 | 3,000 | 2,900 |
| Hyperbaric Oxygen Therapy | 7,900 | 24,000 | 4,200 | 3,200 |
Beauty by Region: Key Takeaways
UK: Botox continues to dominate, but Polynucleotide Injections (+190% YoY) and Lemon Bottle Fat Dissolving (+87% YoY) are surging as Brits seek natural-looking results.
US: America remains the aesthetic capital. Botox, Hair Transplants, and IV Drips lead growth, driven by wellness culture and the rise of biohacking clinics.
UAE: Dubai’s aesthetics market is at the forefront of innovation. Searches for Thread Lifts and Polynucleotide Injections rose by 160%, reflecting demand for minimal-downtime, natural enhancements.
Australia: Interest in preventative treatments like Botox and Hyaluronic Acid Fillers remains high, while wellness-based procedures such as IV Drips and Hyperbaric Therapy are gaining popularity.
Expert Insight
Danielle Louise, Beauty and Skincare Expert at Fresha, explains:
“We’re seeing a global shift towards regenerative, subtle results — the kind that make people ask if you’ve been on holiday, not what clinic you went to. The new wave of tweakments is about stimulating collagen and restoring glow, rather than freezing or overfilling. In 2025, ‘natural but enhanced’ is the beauty brief everywhere from London to Dubai.”
Top Global Growth Treatments
Based on year-on-year search increases:
- Polynucleotide Injections: +188% globally
- Thread Lifts: +142%
- IV Drips: +103%
- Lemon Bottle Treatments: +87%
- Hyperbaric Oxygen Therapy: +76%
Methodology
Fresha analysed anonymised Google search data across the UK, US, UAE, and Australia using Ahrefs, Glimpse, and Google Trends. Monthly averages from January to September 2025 were compared with 2024 data to calculate year-on-year growth.