pride of britain

40 Winks with Pride of Britain Hotels

Wednesday 22nd Jun 2022 |

Rest and relaxation are essential to any wellness routine, and Pride of Britain Hotels seeks to inspire its visitors to celebrate its 40th anniversary by enjoying the most restorative night’s sleep (40 winks) that they’ve ever experienced.

Exclusive to Pride of Britain Hotels, these 40 brand-new and truly serene sleep packages have been designed to take guests on a journey of rejuvenation as the nights get longer and the weather cooler. Whatever your personal definition of relaxation – whether it’s an afternoon nap by the fireside in a cosy Scottish lodge, a tranquil and sleep-inducing spa treatment, a morning in nature to reset your circadian rhythms, or a blissful night’s sleep on 1,000-thread count Egyptian cotton sheets – these 40 Winks Sleep Specials have got everyone covered.

For four decades, Pride of Britain Hotels has carefully curated the finest privately-owned properties around the British Isles. From serene Sussex to the wilds of Scotland, while each hotel is unique and characterful, all are extremely well practised in the art of great hospitality. Pride of Britain Hotels’ varied properties bring a plethora of experiences to life – from inspiring destinations and glorious gardens to elegant retreats and heritage escapes – plus superb restaurants and, often, tempting spa options.  Whether looking for a quintessential English country house, a smart city bolthole, a sumptuous spa experience, a luxury small ship cruise or a baronial castle, Britain’s leading luxury and boutique hotel collection is always on hand with its tried-and-tested best places to eat, stay and unwind.


Sleepy Sundays in the Lake District
Imagine a lakeside retreat where you’ll be nurtured by nature on a guided mindfulness experience before a relaxing frankincense, lavender and patchouli massage. Following a herbal infusion and a seasonal dinner, your Pillow Package – complete with a eucalyptus silk eye mask and calming mist – will ensure that the land of nod isn’t far away. Wake up refreshed the next day for a Pilates class, refreshing swim or a soak in the hot tub: the choice is yours.  Book Sleepy Sundays at Armathwaite Hall Hotel & Spa from £340 pp (based on two sharing a double/twin), including breakfast and all extras described.

Drift Away in a City Oasis in Mayfair 
Slip away from the bustling streets of London into a tranquil boutique hotel in the heart of Mayfair, adorned with an astonishing living wall of exotic native plants. On arrival, you’ll be greeted by a bottle of Champagne to toast 40 years of Pride of Britain Hotels; head up to The View, an exclusive residents’ lounge on the 10th floor with panoramic views over London’s spectacular skyline, to relax with a book and a cuppa, before (perhaps post-theatre?) indulging in a nourishing and soothing selection of sleep-aiding Temple Spa products. Enjoy a turn-down service with relaxing bath salts and herbal tea, before the pillows are plumped and ready to welcome you to the land of nod. The hotel’s sustainable, Royal-Warrant Hypnos beds have been designed to help improve personal health and quality of sleep; a peaceful night’s sleep awaits, snuggled up under an exquisitely-soft duvet.  Available at The Athenaeum from £565 per night (double room, two sharing), including breakfast and all extras described. Subject to availability at time of booking.

Restful Night’s Sleep Spa Break in Suffolk
Indulge in a blissful spa day, with a deeply relaxing lavender dry floatation experience to encourage complete tranquillity, a healthy lunch and a restful herbal tea infused with chamomile, lavender and sage botanicals. After a delicious dinner, a restful night’s sleep beckons, assisted by a treasured night gift set in your room, delivering calming aromas via a heavenly pillow mist, restful night cream and essential oils. The Restful Night’s Sleep Spa Break is available at Bedford Lodge Hotel & Spa, from £495 per night (double room, two sharing), including breakfast and all extras as described.

Reconnect with Nature on Dartmoor
Arrive at a spectacular heritage castle, surrounded by 275 acres of rolling countryside in the heart of the Dartmoor National Park, for a two-night break which encourages guests to slow down and to reconnect with the natural world. Enjoy an indulgent Afternoon Tea by the lake, a mindful walk through the grounds and surrounding woodland, and an afternoon of ‘me time’ in the serene Elan Spa. After a blissful night’s sleep on a supremely comfortable bed, awake to a delicious breakfast and one of three revitalising itineraries.  Choose from wild swimming on Dartmoor, forest bathing in the tranquillity of ancient woodland, or soaking up the awe-inspiring views after a hike up one of the Tors. Return to your stately abode for a relaxing Full Body Inner Calm Aromatherapy Massage; enhance your relaxed vibes with Restful Pulse Point Oil and Pillow Mist, before drifting off to sleep…  Available at Bovey Castle, from £467 per room for two nights (double room, two sharing), including breakfast and all extras described.

Learn to De-Stress and Sleep Better in Sussex
Travel to a place of timeless tranquillity in the Sussex countryside at Gravetye Manor, an Elizabethan manor house set within 1,000 acres of countryside, where a warm and calming atmosphere awaits. Chronic stress is one of the main causes of depleted serotonin and this can affect our ability to sleep properly.  To address this, guests will be treated to a 90-minute Bamford De-Stress and Sleep Treatment devoted to relaxing the body and preparing it for sound, restful sleep. The treatment features a therapeutic back massage with Thai stretching, scalp and temple massage, and is delivered by the highly-qualified team at Ruby Black Label in partnership with Bamford, a brand devoted to relaxing, restoring and nurturing well-being in a gentle and holistic way. After a restorative nap and relaxation time in the glorious gardens, enjoy a sumptuous four-course dinner in the glass-fronted Michelin-Star dining room, featuring seasonal garden-to-plate ingredients from the hotel’s Victorian walled kitchen garden. Available at Gravetye Manor from £950 per night (double room, two sharing), including breakfast, treatment for one guest and all extras described.

Indulgence Retreat in Yorkshire
Surrounded by beautiful countryside, where wild deer roam freely, unwind with a forest therapy spa treatment, glass of Champagne and a candlelit dinner. Your four-poster bed with Egyptian cotton sheets and duck feather and down pillows awaits. A mindfulness experience combining yoga, creativity and relaxation will rejuvenate you in the morning. The Indulgence Retreat is available at Middlethorpe Hall & Spa, from £749 per night (double room, two sharing), including breakfast and all extras as described.

A Multi-Sensory Spa Sanctuary in the Lake District
In a truly unique location on Lake Windermere, which encourages guests instantly to exhale and relax, the Gilpin’s magical spa suites boast mountain views to the west and tranquil woodlands with a stream to the east. The suites offer floor-to-ceiling windows with patio doors opening on to a south-facing decked garden with fountain water features, living walls of ferns, and a 2-metre square stone-built hot tub, alongside a huge pond. Inside, there’s a spacious living and dining area, fireplace suspended from the ceiling, vast circular bath tub, cedarwood double walk-in shower and indoor fern atrium. Truly unwind and bed-in with a three-night break, including a bottle of Champagne on arrival, in-room dining from Gilpin Spice on the first evening, then a Spa Suite Trail on day two.  This features a bespoke multi-sensory experience to revive the senses, including a Lusson stone bath, sauna, infrared lounge bed, massage chair and outdoor hot tub, followed by spa goodies and a light Bento Box lunch, along with a tasting menu with matched wines that evening at Michelin-starred HRiSHi Restaurant. On day three, awaken to a leisurely breakfast in bed, with a relaxed day of walking and exploring with Windermere Lake Cruises, and dinner in the pan-Asian Gilpin Spice Restaurant, before a final night in your truly tranquil spa suite. Available at The Gilpin from £2,803 for three nights (double room, two sharing), including daily breakfast in bed and all extras as described.

Recharge on the Cornish Coast
Enjoy a revitalising three-night sojourn on the cobweb-clearing Cornish coast, staying on a clifftop overlooking Fistral Bay, with views of the Atlantic Ocean. Stay in a charming cottage alongside the main hotel, head out and explore the coastline and local area with a day’s e-bike hire, awaken your senses and move your body with a coasteering session, complete with rock-hopping and wild water swimming off the gorgeous north Cornwall coastline, plus savour a pamper session in the Aqua Club.  This is the hotel’s recently-opened £10m swimming and wellbeing complex – you’ll lounge on its Bubble Seats and relax with a 65-minute Cast Away Ritual, washing tension away with a welcoming foot treatment, deep cleansing ritual, body brush, salt scrub, hot cloth toning and Wavestone massage.  Then, fully chilled, enjoy a three-course dinner (first evening) at the hotel’s Samphire Restaurant. Available at The Headland Hotel from £1,452 (two sharing), including three nights’ accommodation with daily breakfast, and all extras as described.

With 40 Sleep Specials to choose from, your serene sleep journey with Pride of Britain Hotels awaits!

The full list of 40 Winks Sleeps Specials can be viewed here: Other participating hotels are: Airds Hotel, Oban; Bailiffscourt House & Spa, Sussex; The Capital, London; Calcot & Spa, Cotswolds; Dunstane Houses, Edinburgh; Ellenborough Park, Cotswolds; Feversham Arms, Yorkshire; Grantley Hall, Yorkshire; Grove of Narberth, Pembrokeshire; Hambleton Hall, Rutland; Hartwell House, Buckinghamshire; Kilworth House, Leicestershire; Lainston House, Winchester; Lucknam Park, The Cotswolds; Ness Walk, Inverness; The Nare, Cornwall; Northcote, Lancashire; Ockenden Manor; Sussex; Palé Hall, Snowdonia; Park House, Sussex; The Priory, Dorset; Royal Crescent Hotel & Spa, Bath; Seaham Hall, Durham Coast; Sopwell House, St Albans; Stapleford Park, Leicestershire; the Swan at Lavenham, Suffolk; Talbooth House & Spa, Essex; The Torridon, Scottish Highlands; The Vineyard, Berkshire; Whatley Manor, The Cotswolds; and Yorebridge House, Yorkshire.

Contact Pride of Britain Hotels on 0800 089 3929 ( to book.

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