It’s safe to say 2020 has been anything but normal. With this year showing an influx in virtual fitness classes, at-home baking, countless Zoom calls and a careful reflection of consumer habits, the wellness industry has well and truly been shaken up.
But what trends can we expect for 2021? Wellness Entrepreneur, Penny Weston and Founder of wellness brand Welcome to MADE and Director of Moddershall Oaks Country Spa Retreat, has her five top wellness trends to look out for the New Year.
Wellness Trends – Pet Classes
As virtual fitness classes soared during the Covid-19 pandemic, a survey from Women’s Health UK showed that 72% of people would not be returning to gyms when they reopened. By offering classes in the comfort our own homes, this is more encouraging for the whole family to become involved – including the furriest friends of the family!
Pet friendly fitness classes are expected to rise with the likes of ‘Doga’, yoga with dogs, Canine Cardio amongst others. By exercising with your pet, this not only encourages bonding time between the animal and its owner but can encourage discipline and exercise in a fun way.
Wellness Trends – Corporate Wellness
Health and wellness programmes in the workplace can be expected to continue within business structures. Offering progressive and forward-thinking benefits to your internal team not only provides a competitive edge to your business for both new and current recruits but can foster greater engagement with your staff and can lead to a reduction in stress and absenteeism.
Wellness Trends – Immersing in Nature
With social restrictions having been in place for the majority of 2020, many people have found themselves spending more of their time outdoors. As restrictions to some extent are expected to continue into the New Year, nature will continue to be a trend in 2021.
Spas in particular should allow for more creative wellness programmes which can take place outdoors whether this includes outdoor fitness classes, forest bathing, meditation in woodland areas or similar activities to immerse and connect guests with nature. Spas with outdoor spa gardens and treatments available outside will begin to be of more importance, particularly as they offer further health benefits for guests.
Wellness Trends – Food as medicine
The growth of meal-kit subscriptions over 2020 has indicated more families are cooking at home than ever before. In 2021, there will be an emphasis on building immunity through a holistic approach featuring clean eating, superfoods and foods which offer benefits such as promoting healthy gut bacteria.
Celebrating its 7th year, Veganuary will be returning in 2021 to support people as they embark on a journey of veganism by discovering new recipes and meat-free alternatives. With more than 400,000 people signing up for the 2020 campaign, the new year is set to soar this number with many more expected to focus on what they are consuming and making stronger lifestyle choices.
Wellness Trends – Self-Care Beauty
At home beauty became a necessity during lockdown with the closure of spas and beauty salons for lengthy periods. This is predicted to grow in 2021 as more brands are launching more affordable home tech beauty devices such as gel nail kits, electronic facial devices and even virtual consultations with beauty specialists.
For spas who offer a retail space, this is a great opportunity to maximise sales by providing products which can be used to recreate the spa-at-home experience. This not only increases their spend with the business but provides a longer relationship as they are prolonging their experience from the physical spa to the comfort of their own home.