With day spas being able to reopen from the 12th April*, consumers can once again look forward to the relaxation and wellbeing benefits of spa and book that much needed experience.
With consumer confidence and bookings beginning to uplift following government announcements on easing restrictions, Spabreaks.com, the UK’s largest spa booking agency, is sharing its top insights on the latest industry trends.
Abi Selby, Founder of Spabreaks.com says, “Lockdown has had a significant impact on people’s mental health and consumers are now, once again, looking forward to spa experiences that can help them relax and relieve stress. We truly believe that spa treatments have many benefits and have an important place in supporting the overall wellbeing and health of all.”
“With spas being able to reopen for treatments and select offerings from 12th April and full reopenings expected from 17th May, we are seeing consumer confidence grow in terms of bookings. Following the government announcement on the roadmap to easing lockdown, we saw an initial jump in bookings, which has led to a consistent, stable level of sales. Website traffic has risen once again and is up three to four times what it was before the announcement – which is reassuring for the industry as a whole.”
“Consumer desires and booking habits are also adapting in a post Covid world. As clients look to maximise experiences and time, we are seeing a boost in interest for elements such as alfresco spas, mid-week packages and two-night spa retreats. With this in mind, we have already created a number of tailored packages which are unique to Spabreaks.com with our partners, not only to maximise client experience while adhering to lockdown guidelines but also to support the recovery of the spa industry as best as possible during each phase.”
From desires for alfresco spas and parents looking to find that moment of mid-week peace to extending retreats and maximising experiences as restrictions lifts, Spabreaks.com is highlighting some of the trends it is seeing now:
Maximising benefits as lockdown lifts
While day spas can reopen from 12th April, thermal experiences and indoor pools will remain closed until the next stage of lockdown lifts. To maximise client experiences and the associated benefits of spa, Spabreaks.com has been working with partners to create specially-tailored exclusive packages that are designed to give visitors exceptional experiences, while adhering to relevant government guidelines.
At Hoar Cross Hall, Staffordshire, guests can not only enjoy the spa and treatments but also the 50 acres of beautiful gardens. With drinks and cakes available to purchase, clients able to bring their own picnic and customers receiving takeaway spa refreshments on departure, it adds another dimension to the day and extends the experience.
Outdoor wellbeing with alfresco spas
Having been cooped up in the same four walls during lockdown, consumers are looking to enjoy the great outdoors once again. Alfresco spa experiences, that offer outdoor swimming pools, hot tubs and relaxation areas, as well as the opportunity to enjoy a revitalising walk or relaxing refreshment in beautiful surroundings, are certainly rising in demand – particularly as we eagerly await the full reopening of spas.
The Spa at Ye Olde Bell, Nottinghamshire features experience showers, heated loungers, an alfresco vitality pool and wonderful outdoor wooden huts nestled around warming first pits – perfect for cosying up with a relaxing book or podcast.
The desire for midweek and half-day packages
Having balanced home-schooling, work and other commitments for so long and with kids now back at school, parents in particular are looking to midweek and half-day spa breaks to help provide some balance and a boost to wellbeing. Others are looking to make the most of any annual leave they are taking in the first half the year – and mid-week or half-day spa experiences are a perfect way of doing this.
Mottram Hall in Cheshire offers a great Morning or Afternoon Spa experience**, which includes a 50-minute treatment, four hours’ use of the facilities, as well as a robe and slippers – ideal for a wellbeing boost. From £89pp.
Group stays with individual rooms
Spabreaks.com is seeing an increasing demand for group bookings with each member having their own individual room – a booking request and process that was not commonly seen before the pandemic. Helping friends and families reconnect through spa, while maintaining their own space and adhering to the government guidelines, this is a trend that is likely to continue on an upwards curve.
The Last Drop Village Hotel and Spa’s Solo One Night Break provides a great solo escape or retreat as a group with each person having their own bedroom. The package includes one night’s bed and breakfast, a choice of a 50-minute treatment, afternoon tea or large glass of wine, 45-minutes use of the pool and 45-minutes use of the thermal suite.***
The rise of the two-night spa break
The spa booking agency is also seeing an increase in bookings for two-night spa getaways. Traditionally one night spa breaks were most popular but as spa experiences and domestic travel return, consumers are looking to maximise their time away and the relaxation it provides.
The Two Night Spa Break at Aztec Hotel and Spa in Bristol offers bed and breakfast, £30 allocation towards dinner both nights, 25 minute Caudalie D-Vine Facial, 55 minute CAUDALIE Crushed Cabernet Back Treatment, Light lunch on one day and 1 hour use of the facilities on day of arrival and 1 on day of departure from £259pp.