Gen Z Shunning Traditional Festive Tipple To Protect Their Mental Health

Saturday 18th Dec 2021 |

More and more young people will shun the traditional festive tipple this Christmas – in order to protect their mental health, new research reveals.

For 18-34-year-olds (encompassing both Gen Z and younger millennials) mental wellbeing is the primary factor in influencing their decision to turn teetotal, cited by a third (32%) of them.

Second comes a desire to lose weight, which is a priority for a quarter (25%) of younger people, with a concern for physical well-being third – chosen by one in five (22%).

The findings form part of a new, comprehensive study by Eisberg, manufacturers of the UK’s most popular range of alcohol-free wines.

Their research set out to investigate the nation’s attitudes to alcohol in the run-up to Christmas – at a time when the pandemic has shone a spotlight on health and wellbeing like never before.

And it found during the height of the outbreak, drinking surged among millennials and members of Gen Z. A total of 44% of 18-34-year-olds said their intake increased, compared to a quarter (24%) for the general population.

The research also discovered that while most people drink alcohol between two or three days a week (35%), one in 10 (10%) drink daily.

The ease at which our best intentions go awry was highlighted by three quarters of the population (73%) admitting that they will end up having multiple drinks while intending to just have the one. But just one in five (18%) believe alcohol is essential to have fun on a night out. Following a night of drinking, two in five (43%) millennials say they are afflicted by anxiety, while a third (32%) complain of feeling stressed.

Two out of five (40%) say they avoid alcohol because of the negative impact it can have on their mood the following day. Dan Harwood, Key Account Manager UK & Ireland at Schloss Wachenheim, owners of the Eisberg brand said: “As a nation our attitudes to alcohol are shifting. “Our study shows that it is no longer seen as an essential part of the festive season for increasing numbers of Britons. “Cutting down on or ditching alcohol completely has become an important, and easily-achievable element of increasing well-being, especially among the younger generation.”

Unlike products that attempt to mimic the taste and characteristics of wine, Eisberg starts life like any other wine, before alcohol is gently removed. The result is a crisp, alcohol-free product that is under 33 calories per 125ml glass and tastes like the wine everyone knows and loves.

Eisberg has an alcohol-free option for every event and preference, with five wines – Merlot, Cabernet Sauvignon, Rosé, Chardonnay and Sauvignon Blanc – and two sparkling wines – Sparkling Blanc and Sparkling Rosé.

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