In the ever-expanding world of spirits, there’s a hidden gem that’s been quietly making waves in the British Isles – Decorrum Rum. But what sets this spirit apart isn’t just its smooth taste; it’s the mixture of art deco elegance, northern charm, and unique flavours that make it a standout spiced rum.
Step into the world of Decorrum, and you’re greeted with an aesthetic straight out of the roaring ’20s. Inspired by the iconic art deco movement, each bottle is a work of art in itself, with sleek lines and bold geometric patterns that will take you back to an era of glamour and sophistication. It’s not just a drink; it’s an experience, transporting you to the lavish parties of the Jazz Age with every sip.
But beyond its striking appearance lies the true essence of Decorrum – The flavour profile. At the heart of this British rum are two distinctive ingredients: Honey and Rhubarb, what makes them truly special is their origin.
The Honey comes from a bee sanctuary located on top of one of Manchester’s most iconic buildings, The Printworks Building. Every time you buy a bottle you adopt a bee and the name of the bee is located on the back of every bottle, furthermore a donation is made to the charity Forever Manchester supporting communities across the North West. It’s more than just a flavour, it’s a testament to sustainability and community.
And then there’s the rhubarb – sourced from the legendary Rhubarb Triangle, where the counties of West Yorkshire, South Yorkshire, and North Yorkshire converge. This famed region is renowned for producing 90% of the world’s winter forced rhubarb in the 1900’s, thanks to its unique microclimate and centuries-old growing techniques. Infusing this tangy, tart flavour into Decorrum Rum creates a blend that celebrates the heritage and tradition of the northern counties.
What’s truly remarkable about Decorrum is how it brings together these diverse elements – the urban buzz of Manchester and the rural charm of the Rhubarb Triangle – in a single bottle. It’s a fusion of flavours and cultures, a celebration of everything that makes Britain great.
But beyond its roots, Decorrum Rum stands out for its versatility. Whether sipped neat, on the rocks, or mixed into a cocktail, it never fails to impress. The honey lends a subtle sweetness, balanced perfectly by the zing of rhubarb, creating a complex yet utterly drinkable concoction that appeals to seasoned rum enthusiasts and newcomers alike.
So, the next time you’re looking to elevate your drinking experience, why not raise a glass of Decorrum? With its art deco charm, distinctive flavours, and commitment to sustainability, it’s more than just a spirit – it’s a taste of British heritage in every sip. Cheers to the sweet symphony of Decorrum!