Before You Quit: Expert Reveals What It Really Takes to Be a Full-Time Creator
As social media platforms continue to unlock new earning opportunities, more and more are thinking about leaving their day jobs to become full-time creators.
In fact, recent research shows that around one-third of young Brits now aspire to become social media influencers*, highlighting just how strong the pull of the creator economy has become. However, many underestimate what it really takes to turn a hobby into a sustainable business.
Jonathan Perre, Partner at National Accounts, works closely with content creators at all stages, from smaller creators just starting out to established influencers, helping them understand the realities of running a business full-time.
“Most creators I work with have already realised the need to seek help in managing their finances,” Jonathan says. “Many start by self-managing and make mistakes along the way before engaging professional guidance. Smaller creators are advised to keep things simple while they grow their audience, whereas established creators need to focus on cash flow, risks, and long-term planning.”
National Accounts Partner, Jonathan Perre, highlights several key factors creators need to evaluate before becoming a full-time content creator:
- Personal living costs: Rent, bills, groceries, and lifestyle expenses form the baseline for the income your business must cover.
- Income variability: Social media revenue often fluctuates, so it’s important to forecast earnings and plan for quiet periods.
- Safety buffer: Saving at least three months’ worth of expenses before leaving a steady salary can protect you from unexpected shortfalls.
- Taxes and fees: From provisional income tax and GST to platform fees and super obligations, these costs can significantly impact cash flow if not planned for.
- Business expenses: Filming, editing, marketing, and collaborations add up so creators must factor these into their monthly costs.
- Multiple revenue streams: Ad revenue, subscriptions, brand deals, and collaborations can stabilise income, but creators need to balance efforts across streams to avoid harming their main revenue source.
Content Creators Must Understand How to Run a Business
“Many creators don’t fully understand what running a business involves,” Jonathan explains. “Some rely on accountants who only file returns and don’t provide ongoing advice. Without evaluating cash flow, tax structure, and business goals, creators risk a disconnect between where they are and where they want to be.”
To mitigate these risks, Jonathan recommends:
- Regularly reviewing budgets and forecasts
- Considering which business structure aligns with personal and business goals
- Ensuring your accountant’s services match your needs
- Setting short-, medium-, and long-term goals for your business
Successful Content Creation Doesn’t Happen Overnight
Jonathan emphasises that turning content creation into a full-time career takes planning, perseverance, and patience. “Many creators leave the 9-to-5 for flexibility and lifestyle control, but it’s not an overnight change. Hard work, a clear vision, and ongoing evaluation of your business are key to long-term success.”
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